Author: Charles

Social Media Marketing – Say More On Twitter

The time has finally come where Twitter users can reveal their displeasure with the 140 character limit in more detail, since Twitter has formally affirmed that they have doubled the character limit to 280 per Tweet!

The social networking giant, which was launched in 2006, grew quickly to become one of the most celebrated social media sites across the world, however recent declines in growth persuaded the social media giant to make some modifications. Twitter differentiates itself from other social media networks with its ‘microblogging’ feature, which is greatly different to equivalent social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send somewhere around 6,000 Tweets per second.

Despite the 140 character limit that keenly defined the social networking site, Twitter published on November 7 that they want every user around the globe to ‘easily’ express themselves on Twitter. After performing a series of tests over the past several months, Twitter determined that they wanted to broaden the character limit, but only where needed. Countries like Japan, China, and South Korea will stay at the 140 character limit, purely because there’s no need for an increase, as sending messages in these languages can be voiced in a short amount of characters. Languages like English conversely, encounter squashed Tweets with 9% of English Tweets hitting the preceding 140 character limit.

So, why the change?

After running a number of tests to particular users, Twitter received valuable results and believed the 240 character limit would be helpful for most users. Given that 9% of English users were hitting the 140 character mark, many would have to spend time editing their Tweets to make sure that they didn’t need to send multiple messages. Further, users would now have the ability to conveniently fit their thoughts into a single Tweet, so they could say what was on their mind and send them faster than before.

The question is, what effect will this have for online marketers and SEO providers? Here are a few changes that they can expect to see.

Increased engagement

Since Twitter increased the character limit, users have enjoyed a higher level of responses which produced more followers. Clearly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers coupled with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The extended character limit means that users will have reduced threads of conversations, considering that they can fit more material into a single message. Users with long threads of conversations revealed that it can frequently be problematic to follow and respond to. In addition to this, brands are loving the longer Tweets as it allows them to fit more in-depth information into a single Tweet which creates higher engagement rates.

Increases customer communication

With the growth of organisations using social media as a way to deal with customer service issues, customers can now express an issue in more detail on Twitter which is practical for both the customer and the business, as communication is significantly enriched. Previously, many users would have resorted to other social media sites like Facebook to report customer service issues since the character limit was too restricting.

More Creativity

Longer Tweets means that organisations can heighten the creativity of their communication with their audience through storytelling, Q&A’s, and more engaging Twitter Chats. Businesses would typically have to use other social media networks if they planned to get creative, however brands can now successfully use longer text to their advantage by interacting with their audience on a more personal level.

Whilst some users have suggested that the increase in character limit by Twitter makes them more similar to other social media sites, the clear majority of users seem to be very satisfied with their latest update. Nothing is concrete in social media, as making changes to stay on top of changing user behaviour is vital for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!

If you require any assistance about how your firm can leverage the increased character limit to your advantage on Twitter, just speak with Internet Marketing Experts Hobart by phoning 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertshobart.com.au

A Guide To SSL Changes – What It Means For Your Website

In today’s ever-changing digital world, it’s imperative that companies keep up to date with Google’s best practices to make sure that they remain competitive in their respective online markets. With Google being the most dynamic and influential company on the web, it’s vital for them to keep up with all the threats and opportunities that the internet produces. For that reason, Google releases a plethora of updates yearly: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.

What is necessary though, is that all online businesses that use Google-related services (virtually every online organisation), recognise important changes that may have a bearing on their SEO, performance, and ultimately their bottom-line. The internet is in a continuous state of change, so online providers have to be versatile and adapt to new Google updates as soon as possible to ensure that they aren’t negatively affected by these new releases.

The biggest Google update that has recently impacted online enterprises pertains to Google Chrome v62, which was released in October this year. The Google Chrome web browser is utilised by practically 50% of all online users, so it’s highly important that online companies implement the specific changes as quickly as possible if they wish to avoid any undesirable results.

What has changed in Google Chrome v62?
In the Google Chrome v62 update, Google has modified the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page stores security passwords and credit card information (which is stored in a plain text file), they are vulnerable to phishing sites that can basically steal this information from consumers that wrongly believe they are providing their personal information to an authorised company. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will surely have a bearing on millions of websites around the world. Prior to the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and utilised PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages because users will become hesitant of falling victim to malevolent attacks if they insert their personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?
For online enterprises that want to secure their formerly non-secured (HTTP) web pages, they must encrypt the information being dispensed between their clients and their web server by incorporating an SSL certificate. Google are visibly pushing for a more secure internet than ever before, and they’ve chosen SSL encryption as a vehicle to do this. For website owners who want to enable HTTPS on their web servers, here is a useful guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how to avoid the ‘NOT SECURE’ warning in Google Chrome which is aimed at web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?
The recent Google update suggests that HTTPS and SSL encryption will become the norm across all web pages on the net. Sooner or later, each online enterprise will need to secure their web pages using SSL encryption whether they like it or not, or users will simply decide on a competitor that does.

What this also signifies is that not all websites using SSL encryption should be trusted, and there will be a consequential increase in phishing sites using HTTPS also. Phishing sites can simply use counterfeit SSL certificates to evade the ‘NOT SECURE’ warning by Google Chrome and make their websites appear genuine. This will make the distinction between phishing sites and real websites more complicated than ever. Online providers that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the net considering that it will be exceedingly difficult for phishing sites to imitate the authenticity that EV SSL provides.

Making all websites employ SSL certificates to validate their authenticity will only increase the amount of phishing sites that do the same. At the end of the day, however, SSL encryption will at some point become necessary, so if you need any assistance in securing your website with SSL encryption, speak with the digital specialists at Internet Marketing Experts Hobart by calling 1300 595 013, or visit their website for further information: http://www.internetmarketingexpertshobart.com.au

Why You Should Have A WordPress Site

So, you’ve got an amazing business idea and you’ve made up your mind that you’re going to construct and publish your own website. Well, as you most probably know, there are many factors to take into consideration. The design of the website, the images you’re going to use, the content, the website architecture, the logos, the online store – the list goes on. But fundamentally, what’s most important when designing a new website is the platform you choose. There’s a range of website platforms available with an array of assorted features, targeting the entire spectrum of developers from beginners to specialists. You’ll ask for assistance on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can really be confusing to weigh the pro’s and con’s of each website platform and choose which is best for you. So, to save the time and arguments, the simple answer to this question is ‘WordPress’. The following article will offer five strong arguments as to why WordPress is the best platform to use, whatever your website development skills and abilities.

 

WordPress is simple to use and manage

 

WordPress is extremely easy to use so you don’t need to be a specialist HTML coder to build a practical and powerful website. The installation process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to stress about not taking advantage of all the newest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is exceptionally SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is a very important factor to any website so having in-built features that seamlessly make your website SEO-friendly is priceless. WordPress coding is standard compliance, top quality, and produces semantic mark-up which makes your site considerably attractive to search engines. There are also a selection of free plugins that you can install which will make your website even more SEO-friendly, but we’ll talk about WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to create any sort of website you want. WordPress is also open source which means that the source code is attainable for anyone to modify, edit and create different themes and plugins with a range of features and publish these to the community. Presently, there are in excess of 2,600 WordPress themes and over 3,100 different free plugins available for use. Considering that WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any queries or issues about anything WordPress related, there are virtually thousands of people willing to help.

 

WordPress is mobile friendly

 

Due to the increasing use of mobile phones for internet usage, it’s very important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Luckily most WordPress themes are designed to be mobile responsive, meaning that irrespective of what device your customers are using, WordPress websites will systematically change the appearance of your website to suit. WordPress also lets you to work on both of your mobile website and PC website independently, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

These days, website security is extremely important so of course WordPress has high security standards. Almost one-quarter of websites are produced on WordPress so hackers are continually trying to find ways to compromise them. WordPress is well aware of this so has created a series of security features which prevents any malicious attacks by publishing regular updates that neutralises these threats. Always remember, it’s also imperative for you to be using a secure device when accessing your WordPress account, so make sure that you use standard security tools on your device and only acquire legitimate plugins from trusted providers.

 

As you can see, WordPress has a range of excellent features that simply make it the best website platform on the market today. Although there are a lot of other reasons why WordPress is a great choice for your website, this article just focuses on 5 of these: WordPress is particularly user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to build a reliable and powerful website? If you have any queries about how you can further optimise your website, talk to the team at Internet Marketing Experts Hobart on 1300 595 013 or visit their website: http://www.internetmarketingexpertshobart.com.au

Top Tips For The best Email Sequences

Having worked as a sales rep for a variety of tech start-ups, I can’t even begin to explain the value of sending email sequences that sell. Automated emails are fantastic because they substantially reduce the workload for a sales rep, nonetheless these days, everyone can identify with discovering a variety of email sequences lurking in their inbox on a daily basis that just agitate us because we have to click two buttons to get rid of them!

Not enough business owners invest the time and effort in designing useful email sequences that effectively sell their product. Producing convincing email sequences is both a science and an art, and if done effectively, can produce amazing results. Having hundreds of potential customers on an email list isn’t going to deliver any income if you can’t sell your product. So, here’s 4 tips on how to produce a great email sequence that will convert your leads into sales.

Tip 1 – First Impressions Count

The age old saying ‘make a good first impression’ is very applicable when it relates to email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will encounter so if it’s not appealing enough, they simply won’t open it. Obviously, the subject lines of an email are paramount when it comes to conversion rates. Here are a few statistics which emphasises their importance:

One-third of email recipients will open an email based exclusively on the subject line

Almost 70% of email recipients will ascertain if an email is spam based upon the subject line

40% of emails are opened on mobile devices first, and the standard mobile screen can only fit between four to seven words in the subject line.

The secret to prosperous subject lines is solving your prospects problems in as little words as possible. As an example, effective subject lines include, “Common questions about university”, “Common questions about home loans”, etc. Think of your prospects problems and target your subject lines to solve that problem concisely. You can keep track of your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

Tip 2 – Write Well-Crafted Content

After a recipient has opened an email, it’s vital that you deliver a value proposition in the context of their problem as soon as possible. Forget beginning the email with your name and job role; you want to give your recipients a good reason to continue reading the email. Therefore, start your email with some info they can relate to, like company news or their response to an event via Facebook or an online article, and then get into the value proposition in the second & third sentences.

Your value proposition should be constructed like this:.

I have an idea about [problem/pain-point] and I’d love to have a minute to talk to you about [solution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to talk more about it, let me know.

I recently collaborated with another organisation with [positive benefit]. Is this something that would be valuable for [company name]?

It’s important that you get to the point swiftly and keep the content focused on the needs of your prospect.

Tip 3 – Scrap the mundane ‘Welcome Email’

If a prospect has shown interest in your service or products, why waste both of your time with a welcome email that has no value or offerings? It’s essentially dead-wood and if you’re going to send a welcome email, make sure that you utilise a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

Tip 4 – Always Be Helpful

The fact of the matter is that even an exceptional first email may not get a reaction from the recipient. It’s understandable; people are busy and have priorities, so I strongly recommend sending two or three follow-up emails as part of your email sequence. It’s easy to forget about an email that you’re interested in, but a terrific follow-up email will remind them that you’re here to help them in whatever problem they have. You should make sure that your follow-up emails also incorporates your value propositions, and additional information that is helpful to the recipient in solving their problems. Again, HubSpot Sales will track which emails are opened and which links are clicked so I strongly encourage using this application to aid you with your email sequences.

The value of creating effective and actionable email sequences can have a powerful affect on your conversion rates and sales. There are many variables that you ought to consider when crafting your email sequences, but this article showcases the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly worthwhile in consulting with digital marketing professionals that can help you. Talk to the team at Internet Marketing Experts Hobart today on 1300 595 013 or visit their website: http://www.internetmarketingexpertshobart.com.au.

How To Recover From A Social Media Blunder

There’s no doubt that social media is a big component of online marketing strategies for many companies. Having over 1 billion users on Facebook alone provides massive opportunities for business in a variety of different ways. Obviously, advertising is the largest opportunity for businesses, but there’s also a great opportunity for businesses to connect with their customers on a personal level via various social media platforms. Customers can share all their feedback via a company’s social media account; the good, the bad, and the ugly. So ultimately, there’s going to be a lot of social media fails when companies reply to customer’s feedback online.

 

The dilemma here is that anything you upload on the internet, stays on the internet, so it’s imperative that sufficient time is spent in presenting accurate and fitting responses to customers via social media. At the same time though, there’s always going to be some newsworthy controversy. If social media fails aren’t controlled properly, they can significantly tarnish a brand’s image and can even put a company into crisis mode in just a few minutes. So here’s a brief overview of how your company can rebound from social media blunders with minimal damage to your brand and image.

 

Have a sense of humour

 

When innocent social media fails transpire, making a joke of the predicament by using some quick wit is one of the best solutions. Most of the time, shedding some humour so everyone has a laugh is the internet version of almost tripping on the pavement and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that experience high volumes of interactions, including likes, comments and replies, so it’s possible to transform a basic blunder into greater exposure and a wider target audience, all from a basic mistake!

 

React immediately

 

No matter what the type of social media fail, the quicker you react, the better your outcome will be. In today’s digital world, controversial news spreads like wildfire, so it’s important that you accept your mistake, sincerely apologise then accurately specify the next steps you will be taking to rectify the situation. Simply ignoring the blunder can have harmful outcomes and the longer it takes you to act, the more momentum your social media fail will be gaining and the tougher it will be to remedy.

 

Be honest

 

It’s critical that you are honest about your mistake and the steps you’re taking to remedy the problem. There’s no point arguing with your customers if you’re the one who has made the oversight! If you blatantly lie about the length of time it will take for your servers to be back online or how long before new stock arrives, it’s only going to hurt your brand and reputation by further annoying your customers. Moreover, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making yet another mistake! These days, honesty is refreshing and lies only intensify which can potentially turn your blunder into a disaster.

 

Keep moving forward

 

Social media blunders, even crises, does not define a brand so once you’ve rectified the situation as best you can, keep moving forward with business as usual. Provided you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is far better than dwelling on the situation. You’ll have to put procedures in place to reduce the chances of such fails arising again, and this will only strengthen your social media team with more experience. Social media mistakes are like a wake-up call, and in some situations, you may realise ways to improve your product’s or brand’s image because of your mistake. But whatever you do, don’t shy away from your social media’s initiatives. There’ll always be another businesses social media blunder to hear about tomorrow!

 

Social media is a powerful force in today’s society and companies are capitalising on the many opportunities it presents. Being able to communicate with your customers on a personal level is amazing, and you have to be prepared for social media blunders because they will occur at some point or another. This article discusses some key ways to recover from social media fails, including using humour, responding fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need assistance before things get out of hand, talk to digital marketing experts who will be able to assist you promptly and proficiently. Contact the team at Internet Marketing Experts Hobart on 1300 595 013 or visit their website: http://www.internetmarketingexpertshobart.com.au