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An Idiots Guide To Twitter – What To Know and Understand

Are you new to social media and want to learn the essentials of one of the best platforms around the world? Well, you’ve come to the right place! Twitter is a social networking service where close to 330 million users socialise with one another through brief messages of up 280 characters. Today there’s over 6,000 tweets being sent through the internet every second, differing from simple text messages to videos, gifs, memes, images, and even more. Twitter is one of the most beloved social networking sites and is widely different to other social media giants like Facebook and Instagram.

Twitter is a platform where members publish a range of information; from news, politics, jokes, or just everyday thoughts about vague topics! As opposed to having a circle of friends like Facebook, Twitter is dependent on followers (not specifically friends) so not only can you connect with friends, but also your favourite politicians, journalists, and sport stars as well. Everything you upload on Twitter is accessible publicly for anyone to find, but don’t panic, you can quickly switch your preferences to private if you prefer to.

 

The first step in understanding Twitter is to be aware of the basic terms and slang used. The following lists the most customary vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another user

Feed – The list of tweets you’ll find on your homepage from people that you choose to follow

Handle – Your username

Mention (@) – A way of mentioning other users in a tweet (e.g. @EAGames). Any person mentioned in a tweet is informed, being an easy way to engage with other members publicly

Direct Message (DM) – A private message (280 characters) sent to another member. You can either elect to accept DM’s from all members or just members that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a conversation (e.g. #Vegans). You can search for tweets from all users that mention a certain hashtag by clicking on the hashtag itself.

Creating an Account

Creating an account is simple and easy, just download the app or go to www.twitter.com and click the signup button. The full name you insert will be your display name, but this can be modified as regularly as you like. Pick a username (or handle) so people can mention you by typing the @ symbol before your username. After you’ve entered your telephone number for verification purposes, chosen an avatar, and written a quick bio about yourself so others can see your passions and interests, you’re good to go!

Joining the Twittersphere

As detailed previously, Twitter isn’t about friending, it’s about following. Not only can you follow your buddies, but also any other identities of which you’re an enthusiast. Once you’ve registered, Twitter will provide a standard type of setup wizard to help you get started, for instance suggesting some users that you may have an interest in following. You can grant Twitter permission to check your contacts list to locate any of your friends that are currently using Twitter. Following friends and other users is incredibly simple, and once you’ve started following certain users, Twitter will continue to provide suggestions for other users to follow depending upon the types of users you’re already following. All the tweets of your followers will be visible in your Feed, so the more you follow, the more Tweets will appear in sequential order in your Feed.

Tweet Something

You can Tweet anything you like, so long as it observes Twitters rules and guidelines (https://help.twitter.com/en/rules-and-policies/twitter-rules). This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply click the ‘Compose New Tweet’ button and you can Tweet text, images, photos, videos, gifs – an entire range of different media that can be uploaded via your device. Keep in mind though, videos can only be up to 2 minutes and 20 seconds in length, however photos and images do not count towards your character limit, which is fantastic!

Once you understand the basics of Twitter, the world is practically at your fingertips! You can keep up to date with the latest trends, be the first to look at viral posts, and engage with your friends and favourite personalities in a simple and easy to use platform.

Once you’ve got the ball rolling, the rest will fall into place easily, so why join the Twittersphere today? If you need any assistance with getting started on Twitter, simply speak with Internet Marketing Experts Hobart on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertshobart.com.au

 

What Are The Key Organic SEO Ranking Elements For A Website?

 

If you’ve just published your first website and have an interest in the ways in which you can increase your organic search results, then you’re certainly on the path to success. SEO is one of the most successful marketing tools due to the fact that it helps you to get your message in front of possible consumers that are directly browsing for your services.

Regrettably, the answer isn’t very straightforward! Google’s search ranking algorithm is basically its secret to success, so it’s extraordinarily intricate and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Fortunately for you, not all variables are created equally, so you can concentrate on the most important variables that will have the biggest impact on your SERP listings.

It is imperative to recognise that the weight of each variable changes with time, so Google will place more importance on specific variables according to user behaviour and how Google feels it can maximise the user experience. With this being said, most of the top organic SEO ranking variables have been in the same spot for a number of years now, so understanding these top variables can give you a better understanding of how you can optimise your organic search results to grow customer engagement, website traffic, and ultimately sales.

  1. Content

A great emphasis is placed on content due to the fact that Google intends to rank the most relevant websites on top of its search results listings. The recent Hummingbird update allows Google to recognise a website’s content structure and how this content adds value to potential consumers, so developing quality content set in a natural tone will be remunerated with higher rankings. Including articles in your website such as intricate tutorials, guides, and how-to’s is a terrific start. At the same time, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has assessed the top 10 search results and uncovered that the top positions contain content that is about 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most crucial variables in SERP listings considering that the more links there are to your website from reputable sources, the more trusted your website is regarded. The other side of the coin rings true as well though, so beware not to generate links on spammy or uncredible websites or your rankings will go down! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google explains that backlinks will lose value in time as Google seeks out new ways to evaluate websites, but for the time being, link building is still the best indication of relevancy and credibility.

  1. Mobile Optimisation

With more users now searching from mobile devices than computers, there has been a substantial shift towards optimising your website for mobile devices. Google is presently experimenting with mobile-first indexing, which points out that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t currently mobile-friendly, you better make a start but beware not to release it until it’s 100% complete or you may be penalised. Page loading speed is a pivotal factor for mobile optimisation, so aim to have mobile pages loaded within two seconds to guarantee your website is genuinely ‘mobile-friendly’.

  1. Other Technical Factors

There are lots of other technical elements that will considerably alter your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong relationship between high ranking websites and those that are SSL encrypted (HTTPS), and this is very simple to install if you haven’t already done so. Additionally, make sure that your landing pages have a H1 or H2 heading in the source code, as this has been found to correlate with higher rankings. Other aspects such diverse and organic backlink anchor text and less on-page ads and pop-ups will also enhance your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is constantly adjusting, meaning that SEO techniques are always changing also. Even though there are over 200 variables in Google’s search ranking algorithm, Google has placed great emphasis in recent times on rich content, quality links, and a seamless mobile experience. Endeavouring to concentrate on all Google’s search ranking variables will prove to be fruitless, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you need any advice in the best ways to properly execute any of the above SEO methods, don’t hesitate to reach out to the digital marketing specialists at Internet Marketing Experts Hobart by phoning 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertshobart.com.au

Top SEO Trends In 2018

 

Online visibility is an integral component to any businesses strategy, however the digital landscape is in an ongoing state of change so it’s imperative to stay up to date with these changes to make sure your online exposure is optimised. Google releases between 500 and 600 updates each year, with the majority of them merely modifying their secretive search ranking algorithm. With Google being such an influential force in today’s digital world, Search Engine Optimisation (SEO) has become increasingly important for businesses to grow their website traffic, customer engagement, and essentially their returns.

User behaviour is transforming rapidly with new technology, so Google must keep an eye on these changes and revise their search algorithm respectively to ensure the user experience is as seamless as possible. If a website is going to flourish online, they too must remain on top of the changing trends in SEO. In fact, using obsolete SEO strategies can lead to penalties that reduce a website’s search engine results page (SERP) listings, so here we’ll explore the top SEO trends to bear in mind for your website in 2018.

Voice Search

Many users are now choosing to utilise voice searches instead of more traditional keyboard searches, so this will naturally be a top SEO trend in 2018. Voice searches are much faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches arise from voice queries. If the current increase in voice searches continues at the same rate, pretty much 50% of all online searches will be carried out via speech by the year 2020!

What this indicates for websites is that they should start adding more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. As an example, if a website has a keyword phrase like “best Sydney restaurants”, it could also be associated with a phrase like “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a crucial tool for SEO, and this will still be a vital component in calculating SERP listings in 2018. Generating valuable links to credible websites is still the simplest way for Google to figure out if a website is trusted, so adding value through quality links that helps you establish an authority in your target niche is a terrific strategy.

Having said that, the trend towards link building is now more long-term, so having links from sites significant to your industry and referral traffic will be very worthwhile in the near future.

Mobile Optimisation

Since 2015, online searches via mobile devices has surpassed that from computers, so Google has made it clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has publicised that they are experimenting with mobile-first indexing, which clearly signifies that mobile optimisation will be prioritised in the coming year. If your website hasn’t already been optimised for mobile devices, now is undoubtedly the time to start!

Accelerated Mobile Pages

Website loading speeds play an indispensable role in SERP listings, and Google’s search results algorithm will unquestionably favour those with quicker speeds. As a matter of fact, Google has crafted an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times quicker than standard pages, and uses only 10% of the data in doing so!

While AMP is not directly related to SERP listings yet, it will influence other areas closely related to Google’s search results algorithm, such as bounce rate and session duration of users. AMP can be simply installed into HTML or JavaScript code, though plugins will be needed for content management systems like Drupal and WordPress.

How To Work On SEO For Your Website in 2018

While more traditional SEO techniques such as link building will still be useful in 2018, there are other surfacing trends that Google is prioritising in the future which may considerably evolve the practice of SEO. It’s clear that SEO is already changing to keep up with changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and implementing strategies now, your website will be optimised and ready to receive targeted consumers from higher SERP listings.

If you have any inquiries or concerns about how you can optimise your website to adapt to the latest SEO trends, reach out to Internet Marketing Experts Hobart on 1300 595 013, or visit their website for further information: http://www.internetmarketingexpertshobart.com.au

 

Social Media Marketing – Say More On Twitter

The time has finally come where Twitter users can reveal their displeasure with the 140 character limit in more detail, since Twitter has formally affirmed that they have doubled the character limit to 280 per Tweet!

The social networking giant, which was launched in 2006, grew quickly to become one of the most celebrated social media sites across the world, however recent declines in growth persuaded the social media giant to make some modifications. Twitter differentiates itself from other social media networks with its ‘microblogging’ feature, which is greatly different to equivalent social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send somewhere around 6,000 Tweets per second.

Despite the 140 character limit that keenly defined the social networking site, Twitter published on November 7 that they want every user around the globe to ‘easily’ express themselves on Twitter. After performing a series of tests over the past several months, Twitter determined that they wanted to broaden the character limit, but only where needed. Countries like Japan, China, and South Korea will stay at the 140 character limit, purely because there’s no need for an increase, as sending messages in these languages can be voiced in a short amount of characters. Languages like English conversely, encounter squashed Tweets with 9% of English Tweets hitting the preceding 140 character limit.

So, why the change?

After running a number of tests to particular users, Twitter received valuable results and believed the 240 character limit would be helpful for most users. Given that 9% of English users were hitting the 140 character mark, many would have to spend time editing their Tweets to make sure that they didn’t need to send multiple messages. Further, users would now have the ability to conveniently fit their thoughts into a single Tweet, so they could say what was on their mind and send them faster than before.

The question is, what effect will this have for online marketers and SEO providers? Here are a few changes that they can expect to see.

Increased engagement

Since Twitter increased the character limit, users have enjoyed a higher level of responses which produced more followers. Clearly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers coupled with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The extended character limit means that users will have reduced threads of conversations, considering that they can fit more material into a single message. Users with long threads of conversations revealed that it can frequently be problematic to follow and respond to. In addition to this, brands are loving the longer Tweets as it allows them to fit more in-depth information into a single Tweet which creates higher engagement rates.

Increases customer communication

With the growth of organisations using social media as a way to deal with customer service issues, customers can now express an issue in more detail on Twitter which is practical for both the customer and the business, as communication is significantly enriched. Previously, many users would have resorted to other social media sites like Facebook to report customer service issues since the character limit was too restricting.

More Creativity

Longer Tweets means that organisations can heighten the creativity of their communication with their audience through storytelling, Q&A’s, and more engaging Twitter Chats. Businesses would typically have to use other social media networks if they planned to get creative, however brands can now successfully use longer text to their advantage by interacting with their audience on a more personal level.

Whilst some users have suggested that the increase in character limit by Twitter makes them more similar to other social media sites, the clear majority of users seem to be very satisfied with their latest update. Nothing is concrete in social media, as making changes to stay on top of changing user behaviour is vital for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!

If you require any assistance about how your firm can leverage the increased character limit to your advantage on Twitter, just speak with Internet Marketing Experts Hobart by phoning 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertshobart.com.au

A Guide To SSL Changes – What It Means For Your Website

In today’s ever-changing digital world, it’s imperative that companies keep up to date with Google’s best practices to make sure that they remain competitive in their respective online markets. With Google being the most dynamic and influential company on the web, it’s vital for them to keep up with all the threats and opportunities that the internet produces. For that reason, Google releases a plethora of updates yearly: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.

What is necessary though, is that all online businesses that use Google-related services (virtually every online organisation), recognise important changes that may have a bearing on their SEO, performance, and ultimately their bottom-line. The internet is in a continuous state of change, so online providers have to be versatile and adapt to new Google updates as soon as possible to ensure that they aren’t negatively affected by these new releases.

The biggest Google update that has recently impacted online enterprises pertains to Google Chrome v62, which was released in October this year. The Google Chrome web browser is utilised by practically 50% of all online users, so it’s highly important that online companies implement the specific changes as quickly as possible if they wish to avoid any undesirable results.

What has changed in Google Chrome v62?
In the Google Chrome v62 update, Google has modified the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page stores security passwords and credit card information (which is stored in a plain text file), they are vulnerable to phishing sites that can basically steal this information from consumers that wrongly believe they are providing their personal information to an authorised company. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will surely have a bearing on millions of websites around the world. Prior to the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and utilised PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages because users will become hesitant of falling victim to malevolent attacks if they insert their personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?
For online enterprises that want to secure their formerly non-secured (HTTP) web pages, they must encrypt the information being dispensed between their clients and their web server by incorporating an SSL certificate. Google are visibly pushing for a more secure internet than ever before, and they’ve chosen SSL encryption as a vehicle to do this. For website owners who want to enable HTTPS on their web servers, here is a useful guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how to avoid the ‘NOT SECURE’ warning in Google Chrome which is aimed at web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?
The recent Google update suggests that HTTPS and SSL encryption will become the norm across all web pages on the net. Sooner or later, each online enterprise will need to secure their web pages using SSL encryption whether they like it or not, or users will simply decide on a competitor that does.

What this also signifies is that not all websites using SSL encryption should be trusted, and there will be a consequential increase in phishing sites using HTTPS also. Phishing sites can simply use counterfeit SSL certificates to evade the ‘NOT SECURE’ warning by Google Chrome and make their websites appear genuine. This will make the distinction between phishing sites and real websites more complicated than ever. Online providers that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the net considering that it will be exceedingly difficult for phishing sites to imitate the authenticity that EV SSL provides.

Making all websites employ SSL certificates to validate their authenticity will only increase the amount of phishing sites that do the same. At the end of the day, however, SSL encryption will at some point become necessary, so if you need any assistance in securing your website with SSL encryption, speak with the digital specialists at Internet Marketing Experts Hobart by calling 1300 595 013, or visit their website for further information: http://www.internetmarketingexpertshobart.com.au