The time has finally come where Twitter users can reveal their displeasure with the 140 character limit in more detail, since Twitter has formally affirmed that they have doubled the character limit to 280 per Tweet!
The social networking giant, which was launched in 2006, grew quickly to become one of the most celebrated social media sites across the world, however recent declines in growth persuaded the social media giant to make some modifications. Twitter differentiates itself from other social media networks with its ‘microblogging’ feature, which is greatly different to equivalent social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send somewhere around 6,000 Tweets per second.
Despite the 140 character limit that keenly defined the social networking site, Twitter published on November 7 that they want every user around the globe to ‘easily’ express themselves on Twitter. After performing a series of tests over the past several months, Twitter determined that they wanted to broaden the character limit, but only where needed. Countries like Japan, China, and South Korea will stay at the 140 character limit, purely because there’s no need for an increase, as sending messages in these languages can be voiced in a short amount of characters. Languages like English conversely, encounter squashed Tweets with 9% of English Tweets hitting the preceding 140 character limit.
So, why the change?
After running a number of tests to particular users, Twitter received valuable results and believed the 240 character limit would be helpful for most users. Given that 9% of English users were hitting the 140 character mark, many would have to spend time editing their Tweets to make sure that they didn’t need to send multiple messages. Further, users would now have the ability to conveniently fit their thoughts into a single Tweet, so they could say what was on their mind and send them faster than before.
The question is, what effect will this have for online marketers and SEO providers? Here are a few changes that they can expect to see.
Since Twitter increased the character limit, users have enjoyed a higher level of responses which produced more followers. Clearly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers coupled with more Likes, Retweets, and Mentions.
Improved user experience for followers.
The extended character limit means that users will have reduced threads of conversations, considering that they can fit more material into a single message. Users with long threads of conversations revealed that it can frequently be problematic to follow and respond to. In addition to this, brands are loving the longer Tweets as it allows them to fit more in-depth information into a single Tweet which creates higher engagement rates.
Increases customer communication
With the growth of organisations using social media as a way to deal with customer service issues, customers can now express an issue in more detail on Twitter which is practical for both the customer and the business, as communication is significantly enriched. Previously, many users would have resorted to other social media sites like Facebook to report customer service issues since the character limit was too restricting.
Longer Tweets means that organisations can heighten the creativity of their communication with their audience through storytelling, Q&A’s, and more engaging Twitter Chats. Businesses would typically have to use other social media networks if they planned to get creative, however brands can now successfully use longer text to their advantage by interacting with their audience on a more personal level.
Whilst some users have suggested that the increase in character limit by Twitter makes them more similar to other social media sites, the clear majority of users seem to be very satisfied with their latest update. Nothing is concrete in social media, as making changes to stay on top of changing user behaviour is vital for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!
If you require any assistance about how your firm can leverage the increased character limit to your advantage on Twitter, just speak with Internet Marketing Experts Hobart by phoning 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertshobart.com.au