So, you’ve got an amazing business idea and you’ve made up your mind that you’re going to construct and publish your own website. Well, as you most probably know, there are many factors to take into consideration. The design of the website, the images you’re going to use, the content, the website architecture, the logos, the online store – the list goes on. But fundamentally, what’s most important when designing a new website is the platform you choose. There’s a range of website platforms available with an array of assorted features, targeting the entire spectrum of developers from beginners to specialists. You’ll ask for assistance on which platform to use and developers will argue for weeks on end about why one platform is better than the other.
It can really be confusing to weigh the pro’s and con’s of each website platform and choose which is best for you. So, to save the time and arguments, the simple answer to this question is ‘WordPress’. The following article will offer five strong arguments as to why WordPress is the best platform to use, whatever your website development skills and abilities.
WordPress is simple to use and manage
WordPress is extremely easy to use so you don’t need to be a specialist HTML coder to build a practical and powerful website. The installation process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to stress about not taking advantage of all the newest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!
WordPress is exceptionally SEO-friendly
In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is a very important factor to any website so having in-built features that seamlessly make your website SEO-friendly is priceless. WordPress coding is standard compliance, top quality, and produces semantic mark-up which makes your site considerably attractive to search engines. There are also a selection of free plugins that you can install which will make your website even more SEO-friendly, but we’ll talk about WordPress’ plugins next.
WordPress is FREE and Open Source
Yes, you read it correctly; WordPress is free to download, install, and use to create any sort of website you want. WordPress is also open source which means that the source code is attainable for anyone to modify, edit and create different themes and plugins with a range of features and publish these to the community. Presently, there are in excess of 2,600 WordPress themes and over 3,100 different free plugins available for use. Considering that WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any queries or issues about anything WordPress related, there are virtually thousands of people willing to help.
WordPress is mobile friendly
Due to the increasing use of mobile phones for internet usage, it’s very important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Luckily most WordPress themes are designed to be mobile responsive, meaning that irrespective of what device your customers are using, WordPress websites will systematically change the appearance of your website to suit. WordPress also lets you to work on both of your mobile website and PC website independently, so you can easily customise both to optimise the user experience.
WordPress is secure
These days, website security is extremely important so of course WordPress has high security standards. Almost one-quarter of websites are produced on WordPress so hackers are continually trying to find ways to compromise them. WordPress is well aware of this so has created a series of security features which prevents any malicious attacks by publishing regular updates that neutralises these threats. Always remember, it’s also imperative for you to be using a secure device when accessing your WordPress account, so make sure that you use standard security tools on your device and only acquire legitimate plugins from trusted providers.
As you can see, WordPress has a range of excellent features that simply make it the best website platform on the market today. Although there are a lot of other reasons why WordPress is a great choice for your website, this article just focuses on 5 of these: WordPress is particularly user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to build a reliable and powerful website? If you have any queries about how you can further optimise your website, talk to the team at Internet Marketing Experts Hobart on 1300 595 013 or visit their website: http://www.internetmarketingexpertshobart.com.au