Online Marketing

Why You Should Have A WordPress Site

So, you’ve got an amazing business idea and you’ve made up your mind that you’re going to construct and publish your own website. Well, as you most probably know, there are many factors to take into consideration. The design of the website, the images you’re going to use, the content, the website architecture, the logos, the online store – the list goes on. But fundamentally, what’s most important when designing a new website is the platform you choose. There’s a range of website platforms available with an array of assorted features, targeting the entire spectrum of developers from beginners to specialists. You’ll ask for assistance on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can really be confusing to weigh the pro’s and con’s of each website platform and choose which is best for you. So, to save the time and arguments, the simple answer to this question is ‘WordPress’. The following article will offer five strong arguments as to why WordPress is the best platform to use, whatever your website development skills and abilities.

 

WordPress is simple to use and manage

 

WordPress is extremely easy to use so you don’t need to be a specialist HTML coder to build a practical and powerful website. The installation process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to stress about not taking advantage of all the newest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is exceptionally SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is a very important factor to any website so having in-built features that seamlessly make your website SEO-friendly is priceless. WordPress coding is standard compliance, top quality, and produces semantic mark-up which makes your site considerably attractive to search engines. There are also a selection of free plugins that you can install which will make your website even more SEO-friendly, but we’ll talk about WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to create any sort of website you want. WordPress is also open source which means that the source code is attainable for anyone to modify, edit and create different themes and plugins with a range of features and publish these to the community. Presently, there are in excess of 2,600 WordPress themes and over 3,100 different free plugins available for use. Considering that WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any queries or issues about anything WordPress related, there are virtually thousands of people willing to help.

 

WordPress is mobile friendly

 

Due to the increasing use of mobile phones for internet usage, it’s very important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Luckily most WordPress themes are designed to be mobile responsive, meaning that irrespective of what device your customers are using, WordPress websites will systematically change the appearance of your website to suit. WordPress also lets you to work on both of your mobile website and PC website independently, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

These days, website security is extremely important so of course WordPress has high security standards. Almost one-quarter of websites are produced on WordPress so hackers are continually trying to find ways to compromise them. WordPress is well aware of this so has created a series of security features which prevents any malicious attacks by publishing regular updates that neutralises these threats. Always remember, it’s also imperative for you to be using a secure device when accessing your WordPress account, so make sure that you use standard security tools on your device and only acquire legitimate plugins from trusted providers.

 

As you can see, WordPress has a range of excellent features that simply make it the best website platform on the market today. Although there are a lot of other reasons why WordPress is a great choice for your website, this article just focuses on 5 of these: WordPress is particularly user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to build a reliable and powerful website? If you have any queries about how you can further optimise your website, talk to the team at Internet Marketing Experts Hobart on 1300 595 013 or visit their website: http://www.internetmarketingexpertshobart.com.au

Top Tips For The best Email Sequences

Having worked as a sales rep for a variety of tech start-ups, I can’t even begin to explain the value of sending email sequences that sell. Automated emails are fantastic because they substantially reduce the workload for a sales rep, nonetheless these days, everyone can identify with discovering a variety of email sequences lurking in their inbox on a daily basis that just agitate us because we have to click two buttons to get rid of them!

Not enough business owners invest the time and effort in designing useful email sequences that effectively sell their product. Producing convincing email sequences is both a science and an art, and if done effectively, can produce amazing results. Having hundreds of potential customers on an email list isn’t going to deliver any income if you can’t sell your product. So, here’s 4 tips on how to produce a great email sequence that will convert your leads into sales.

Tip 1 – First Impressions Count

The age old saying ‘make a good first impression’ is very applicable when it relates to email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will encounter so if it’s not appealing enough, they simply won’t open it. Obviously, the subject lines of an email are paramount when it comes to conversion rates. Here are a few statistics which emphasises their importance:

One-third of email recipients will open an email based exclusively on the subject line

Almost 70% of email recipients will ascertain if an email is spam based upon the subject line

40% of emails are opened on mobile devices first, and the standard mobile screen can only fit between four to seven words in the subject line.

The secret to prosperous subject lines is solving your prospects problems in as little words as possible. As an example, effective subject lines include, “Common questions about university”, “Common questions about home loans”, etc. Think of your prospects problems and target your subject lines to solve that problem concisely. You can keep track of your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

Tip 2 – Write Well-Crafted Content

After a recipient has opened an email, it’s vital that you deliver a value proposition in the context of their problem as soon as possible. Forget beginning the email with your name and job role; you want to give your recipients a good reason to continue reading the email. Therefore, start your email with some info they can relate to, like company news or their response to an event via Facebook or an online article, and then get into the value proposition in the second & third sentences.

Your value proposition should be constructed like this:.

I have an idea about [problem/pain-point] and I’d love to have a minute to talk to you about [solution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to talk more about it, let me know.

I recently collaborated with another organisation with [positive benefit]. Is this something that would be valuable for [company name]?

It’s important that you get to the point swiftly and keep the content focused on the needs of your prospect.

Tip 3 – Scrap the mundane ‘Welcome Email’

If a prospect has shown interest in your service or products, why waste both of your time with a welcome email that has no value or offerings? It’s essentially dead-wood and if you’re going to send a welcome email, make sure that you utilise a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

Tip 4 – Always Be Helpful

The fact of the matter is that even an exceptional first email may not get a reaction from the recipient. It’s understandable; people are busy and have priorities, so I strongly recommend sending two or three follow-up emails as part of your email sequence. It’s easy to forget about an email that you’re interested in, but a terrific follow-up email will remind them that you’re here to help them in whatever problem they have. You should make sure that your follow-up emails also incorporates your value propositions, and additional information that is helpful to the recipient in solving their problems. Again, HubSpot Sales will track which emails are opened and which links are clicked so I strongly encourage using this application to aid you with your email sequences.

The value of creating effective and actionable email sequences can have a powerful affect on your conversion rates and sales. There are many variables that you ought to consider when crafting your email sequences, but this article showcases the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly worthwhile in consulting with digital marketing professionals that can help you. Talk to the team at Internet Marketing Experts Hobart today on 1300 595 013 or visit their website: http://www.internetmarketingexpertshobart.com.au.

How To Recover From A Social Media Blunder

There’s no doubt that social media is a big component of online marketing strategies for many companies. Having over 1 billion users on Facebook alone provides massive opportunities for business in a variety of different ways. Obviously, advertising is the largest opportunity for businesses, but there’s also a great opportunity for businesses to connect with their customers on a personal level via various social media platforms. Customers can share all their feedback via a company’s social media account; the good, the bad, and the ugly. So ultimately, there’s going to be a lot of social media fails when companies reply to customer’s feedback online.

 

The dilemma here is that anything you upload on the internet, stays on the internet, so it’s imperative that sufficient time is spent in presenting accurate and fitting responses to customers via social media. At the same time though, there’s always going to be some newsworthy controversy. If social media fails aren’t controlled properly, they can significantly tarnish a brand’s image and can even put a company into crisis mode in just a few minutes. So here’s a brief overview of how your company can rebound from social media blunders with minimal damage to your brand and image.

 

Have a sense of humour

 

When innocent social media fails transpire, making a joke of the predicament by using some quick wit is one of the best solutions. Most of the time, shedding some humour so everyone has a laugh is the internet version of almost tripping on the pavement and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that experience high volumes of interactions, including likes, comments and replies, so it’s possible to transform a basic blunder into greater exposure and a wider target audience, all from a basic mistake!

 

React immediately

 

No matter what the type of social media fail, the quicker you react, the better your outcome will be. In today’s digital world, controversial news spreads like wildfire, so it’s important that you accept your mistake, sincerely apologise then accurately specify the next steps you will be taking to rectify the situation. Simply ignoring the blunder can have harmful outcomes and the longer it takes you to act, the more momentum your social media fail will be gaining and the tougher it will be to remedy.

 

Be honest

 

It’s critical that you are honest about your mistake and the steps you’re taking to remedy the problem. There’s no point arguing with your customers if you’re the one who has made the oversight! If you blatantly lie about the length of time it will take for your servers to be back online or how long before new stock arrives, it’s only going to hurt your brand and reputation by further annoying your customers. Moreover, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making yet another mistake! These days, honesty is refreshing and lies only intensify which can potentially turn your blunder into a disaster.

 

Keep moving forward

 

Social media blunders, even crises, does not define a brand so once you’ve rectified the situation as best you can, keep moving forward with business as usual. Provided you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is far better than dwelling on the situation. You’ll have to put procedures in place to reduce the chances of such fails arising again, and this will only strengthen your social media team with more experience. Social media mistakes are like a wake-up call, and in some situations, you may realise ways to improve your product’s or brand’s image because of your mistake. But whatever you do, don’t shy away from your social media’s initiatives. There’ll always be another businesses social media blunder to hear about tomorrow!

 

Social media is a powerful force in today’s society and companies are capitalising on the many opportunities it presents. Being able to communicate with your customers on a personal level is amazing, and you have to be prepared for social media blunders because they will occur at some point or another. This article discusses some key ways to recover from social media fails, including using humour, responding fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need assistance before things get out of hand, talk to digital marketing experts who will be able to assist you promptly and proficiently. Contact the team at Internet Marketing Experts Hobart on 1300 595 013 or visit their website: http://www.internetmarketingexpertshobart.com.au

 

An SEO Quick Fix Guide You Can Do TODAY

SEO is viewed by many to be a magical creature with marvelous powers. Understanding clearly how SEO works and all the various ways to enhance your website’s SEO score can be particularly strenuous and time-consuming. Yet, it is a vital element of any online marketing plan and will practically make or break a firm in some sectors. Many industry experts consider SEO to be among the most productive forms of advertising, so consistently improving your SEO should be a priority if you wish to increase your website visits and revenue.

 

It’s very tough to keep up to date with SEO best practices and standards because they change on a regular basis, so it’s encouraged that you seek specialist advice regarding your SEO and online marketing strategy. At the same time, there are some quick and easy ways that you can improve your SEO, even with even a basic level of IT understanding, so here is a quick guide on some helpful ways to improve your SEO today.

 

Content is King

 

When it relates to SEO, content is king. So, ensure you have high-quality, well-written and unique content that is relevant for your target audience. Updating your content regularly is also key so don’t leave your content untouched for years because there’s no need to update it. Integrating a blog into your website is always fantastic for SEO because new content is continually being added and search engines love spotting new content and will increase your rankings if this happens often.

 

Make sure You Have a Flat Website Architecture

 

Your website architecture is effectively the organisation of all the individual webpages on your website. A big component of SEO involves how user-friendly your website is, i.e. how easy users can browse your website to find the info they’re trying to find. It’s critical that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will acknowledge this and consequently improve your SEO score. Having a ‘flat’ website implies that you aren’t burying web pages within web pages. A good rule of thumb is to ensure that your most important web pages are less than three links from the homepage. If your website isn’t flat, then you can simply fix this by creating extra navigation menus or additional internal links.

 

Ensure You Have Accurate Meta Titles and Meta Descriptions

 

Meta titles and descriptions are significant components of your website’s content. Each of your web pages will have a meta title and meta description that is utilised by search engines to understand the content of each web page in determining the relevancy to a user’s search. Always remember, Google wants each user to have the best experience as possible, so it will rank the most relevant websites the highest.

 

Meta titles gives the user a brief insight into the content of each web page to make sure that it is relevant. Each meta title should feature a primary and secondary keyword that is appropriate for that webpage, together with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no more than 60 characters, or Google will trim your meta title which looks messy and unprofessional. Having high-quality and meta titles are necessary in optimising your web pages for SEO.

 

Meta descriptions are essentially condensed outlines of the content of the web page. Whilst meta descriptions don’t directly influence ranking algorithms, they are still significant as search engines will frequently use the summary in search results snippets when they believe a web page’s meta description accurately represents the content of the web page. Unique and accurate meta descriptions including keywords will help improve your click-through rates (CTR’s) and website visitors, which will ultimately lead to increased revenue. Meta descriptions should normally be between 150 and 160 characters in length.

 

Ensure You Have a Clean URL Structure

 

A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as basic and clean as possible. There should no unnecessary strings or parameters including key phrases in any of your URL’s. You can likely identify with this if you’ve ever clicked a very long hyperlink. If so, then you’ll probably agree that they look chaotic and unprofessional. If you’ve constructed your website using WordPress, then it will automatically create a simple and clean URL structure for you, so you don’t have to worry about it!

 

Moreover, if you’re using another website platform and you already have a well established website, it’s best to seek professional advice in relation to changing your URL structure because doing this means that you’ll lose all your links, and therefore your SEO value. Digital marketing experts will be able to change your URL structure and reduce the effect on your SEO score. If you find yourself in this position, then talk to the team at Internet Marketing Experts Hobart on 1300 595 013 or visit their website: http://www.internetmarketingexpertshobart.com.au

 

Why SEO Advertising Is Best For Your Business

Search Engine Optimisation (SEO) has changed quickly over past 10 years, even to the point where the name SEO is now confusing and regularly misinterpreted by many. In the past, SEO advertising was considered to be an imperative element of a successful marketing plan for businesses of all sizes. But in these times, the phrase is so misconceived that the practice has been commonly devalued. As opposed to encouraging more clients to a website via organic traffic, an increasing number of firms are relying on paid advertising because it’s a lot easier and less time consuming.

 

This article will explain why SEO advertising is still the best marketing outlet that can attract useful leads and customers to your firm. Similar to any marketing strategy, SEO advertising isn’t a quick-fix but a timely process that creates greater visibility, web traffic, ROI, and supplies trustworthy insights into consumer behaviour.

 

  1. Increased Visibility and Traffic

 

An effective SEO strategy is designed to increase the visibility of your website, consequently increasing the quantity of website visits and sales. If you are ranked on the first page of Google search results, think about it as having a business in the centre of George Street, except without the expensive rent! What’s better is that those individuals who visit your website are generally well-informed, qualified leads that are presently looking for your products or services. The time and money it takes to convert these leads are subsequently noticeably reduced.

 

  1. Measurable Results

 

A huge advantage for SEO advertising is that you can measure your results and have a better understanding of techniques to enhance your marketing efforts. In traditional marketing, such as TV and radio, you simply cannot accurately assess the performance of your marketing campaigns. SEO advertising equips firms by presenting invaluable statistics such as click-through-rates, conversion rates, length of visits and location.

 

Alongside this, your SEO investment will attract only targeted, qualified leads to your company; people that are actively searching for your products or services. TV and radio advertising may reach more individuals, but how many of those consumers are truly interested in your products or services? With SEO advertising, less of your marketing budget is misused and you can customize your campaigns based upon real-time feedback and results.

 

  1. Cost Efficient

 

An usual argument against SEO marketing is that SEO advertising is costly, however this is definitely not the case. The fact of the matter is that compared to the costs of other kinds of online marketing such as PPC, social media marketing, or purchasing leads, SEO advertising supplies you with outstanding ROI. Even though Pay Per Click has the ability to drive more earnings, your organic SEO continues to be the cornerstone of your online presence.

 

The question should actually be, can you afford to have poor SEO advertising? If customers are looking for your brand online but they simply cannot find you, your competitors are winning and the lasting consequences can be significantly harmful.

 

  1. Search Engines are Becoming More Popular

 

A current study revealed that between 80 and 90% of shoppers will now check out online reviews before purchasing, whether online or in person. With this figure only escalating with additional advances in technology, it won’t take long before everyone is shopping for products and services on the internet.

 

Furthermore, it is anticipated that 2017 will be the year that website traffic derived from mobile devices will surpass traditional desktop devices. This paves the way for further SEO customisation, like local search optimisation, which makes it even more convenient for consumers to use. If your company does not have an effective SEO advertising strategy, your customers will not have the ability to locate you using their desired means, and possible sales will definitely go to your competitors instead.

 

  1. Customer Insight

 

With the help of Google, all web traffic is recorded and monitored. The data and statistics stemmed from this traffic provides firms with reliable info relating to their customer behaviour – the way they search, their keywords, the language they use, the sort of device they use, and even where they live. This information is incredibly valuable since it allows companies to make well-informed decisions about their marketing techniques and strategies, both online and offline.

 

Now that you realize why SEO advertising is the best marketing technique, it’s time to put your SEO strategy into action. Remember that it can take a bit of time to enjoy the results, so if you’d like to talk to a trustworthy SEO advertising agency who can assist you with your marketing needs, contact Internet Marketing Experts Hobart on 1300 595 013 or visit http://www.internetmarketingexpertshobart.com.au