Online Marketing

An Idiots Guide To Twitter – What To Know and Understand

Are you new to social media and want to learn the essentials of one of the best platforms around the world? Well, you’ve come to the right place! Twitter is a social networking service where close to 330 million users socialise with one another through brief messages of up 280 characters. Today there’s over 6,000 tweets being sent through the internet every second, differing from simple text messages to videos, gifs, memes, images, and even more. Twitter is one of the most beloved social networking sites and is widely different to other social media giants like Facebook and Instagram.

Twitter is a platform where members publish a range of information; from news, politics, jokes, or just everyday thoughts about vague topics! As opposed to having a circle of friends like Facebook, Twitter is dependent on followers (not specifically friends) so not only can you connect with friends, but also your favourite politicians, journalists, and sport stars as well. Everything you upload on Twitter is accessible publicly for anyone to find, but don’t panic, you can quickly switch your preferences to private if you prefer to.

 

The first step in understanding Twitter is to be aware of the basic terms and slang used. The following lists the most customary vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another user

Feed – The list of tweets you’ll find on your homepage from people that you choose to follow

Handle – Your username

Mention (@) – A way of mentioning other users in a tweet (e.g. @EAGames). Any person mentioned in a tweet is informed, being an easy way to engage with other members publicly

Direct Message (DM) – A private message (280 characters) sent to another member. You can either elect to accept DM’s from all members or just members that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a conversation (e.g. #Vegans). You can search for tweets from all users that mention a certain hashtag by clicking on the hashtag itself.

Creating an Account

Creating an account is simple and easy, just download the app or go to www.twitter.com and click the signup button. The full name you insert will be your display name, but this can be modified as regularly as you like. Pick a username (or handle) so people can mention you by typing the @ symbol before your username. After you’ve entered your telephone number for verification purposes, chosen an avatar, and written a quick bio about yourself so others can see your passions and interests, you’re good to go!

Joining the Twittersphere

As detailed previously, Twitter isn’t about friending, it’s about following. Not only can you follow your buddies, but also any other identities of which you’re an enthusiast. Once you’ve registered, Twitter will provide a standard type of setup wizard to help you get started, for instance suggesting some users that you may have an interest in following. You can grant Twitter permission to check your contacts list to locate any of your friends that are currently using Twitter. Following friends and other users is incredibly simple, and once you’ve started following certain users, Twitter will continue to provide suggestions for other users to follow depending upon the types of users you’re already following. All the tweets of your followers will be visible in your Feed, so the more you follow, the more Tweets will appear in sequential order in your Feed.

Tweet Something

You can Tweet anything you like, so long as it observes Twitters rules and guidelines (https://help.twitter.com/en/rules-and-policies/twitter-rules). This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply click the ‘Compose New Tweet’ button and you can Tweet text, images, photos, videos, gifs – an entire range of different media that can be uploaded via your device. Keep in mind though, videos can only be up to 2 minutes and 20 seconds in length, however photos and images do not count towards your character limit, which is fantastic!

Once you understand the basics of Twitter, the world is practically at your fingertips! You can keep up to date with the latest trends, be the first to look at viral posts, and engage with your friends and favourite personalities in a simple and easy to use platform.

Once you’ve got the ball rolling, the rest will fall into place easily, so why join the Twittersphere today? If you need any assistance with getting started on Twitter, simply speak with Internet Marketing Experts Hobart on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertshobart.com.au

 

What Are The Key Organic SEO Ranking Elements For A Website?

 

If you’ve just published your first website and have an interest in the ways in which you can increase your organic search results, then you’re certainly on the path to success. SEO is one of the most successful marketing tools due to the fact that it helps you to get your message in front of possible consumers that are directly browsing for your services.

Regrettably, the answer isn’t very straightforward! Google’s search ranking algorithm is basically its secret to success, so it’s extraordinarily intricate and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Fortunately for you, not all variables are created equally, so you can concentrate on the most important variables that will have the biggest impact on your SERP listings.

It is imperative to recognise that the weight of each variable changes with time, so Google will place more importance on specific variables according to user behaviour and how Google feels it can maximise the user experience. With this being said, most of the top organic SEO ranking variables have been in the same spot for a number of years now, so understanding these top variables can give you a better understanding of how you can optimise your organic search results to grow customer engagement, website traffic, and ultimately sales.

  1. Content

A great emphasis is placed on content due to the fact that Google intends to rank the most relevant websites on top of its search results listings. The recent Hummingbird update allows Google to recognise a website’s content structure and how this content adds value to potential consumers, so developing quality content set in a natural tone will be remunerated with higher rankings. Including articles in your website such as intricate tutorials, guides, and how-to’s is a terrific start. At the same time, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has assessed the top 10 search results and uncovered that the top positions contain content that is about 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most crucial variables in SERP listings considering that the more links there are to your website from reputable sources, the more trusted your website is regarded. The other side of the coin rings true as well though, so beware not to generate links on spammy or uncredible websites or your rankings will go down! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google explains that backlinks will lose value in time as Google seeks out new ways to evaluate websites, but for the time being, link building is still the best indication of relevancy and credibility.

  1. Mobile Optimisation

With more users now searching from mobile devices than computers, there has been a substantial shift towards optimising your website for mobile devices. Google is presently experimenting with mobile-first indexing, which points out that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t currently mobile-friendly, you better make a start but beware not to release it until it’s 100% complete or you may be penalised. Page loading speed is a pivotal factor for mobile optimisation, so aim to have mobile pages loaded within two seconds to guarantee your website is genuinely ‘mobile-friendly’.

  1. Other Technical Factors

There are lots of other technical elements that will considerably alter your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong relationship between high ranking websites and those that are SSL encrypted (HTTPS), and this is very simple to install if you haven’t already done so. Additionally, make sure that your landing pages have a H1 or H2 heading in the source code, as this has been found to correlate with higher rankings. Other aspects such diverse and organic backlink anchor text and less on-page ads and pop-ups will also enhance your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is constantly adjusting, meaning that SEO techniques are always changing also. Even though there are over 200 variables in Google’s search ranking algorithm, Google has placed great emphasis in recent times on rich content, quality links, and a seamless mobile experience. Endeavouring to concentrate on all Google’s search ranking variables will prove to be fruitless, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you need any advice in the best ways to properly execute any of the above SEO methods, don’t hesitate to reach out to the digital marketing specialists at Internet Marketing Experts Hobart by phoning 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertshobart.com.au

Top SEO Trends In 2018

 

Online visibility is an integral component to any businesses strategy, however the digital landscape is in an ongoing state of change so it’s imperative to stay up to date with these changes to make sure your online exposure is optimised. Google releases between 500 and 600 updates each year, with the majority of them merely modifying their secretive search ranking algorithm. With Google being such an influential force in today’s digital world, Search Engine Optimisation (SEO) has become increasingly important for businesses to grow their website traffic, customer engagement, and essentially their returns.

User behaviour is transforming rapidly with new technology, so Google must keep an eye on these changes and revise their search algorithm respectively to ensure the user experience is as seamless as possible. If a website is going to flourish online, they too must remain on top of the changing trends in SEO. In fact, using obsolete SEO strategies can lead to penalties that reduce a website’s search engine results page (SERP) listings, so here we’ll explore the top SEO trends to bear in mind for your website in 2018.

Voice Search

Many users are now choosing to utilise voice searches instead of more traditional keyboard searches, so this will naturally be a top SEO trend in 2018. Voice searches are much faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches arise from voice queries. If the current increase in voice searches continues at the same rate, pretty much 50% of all online searches will be carried out via speech by the year 2020!

What this indicates for websites is that they should start adding more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. As an example, if a website has a keyword phrase like “best Sydney restaurants”, it could also be associated with a phrase like “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a crucial tool for SEO, and this will still be a vital component in calculating SERP listings in 2018. Generating valuable links to credible websites is still the simplest way for Google to figure out if a website is trusted, so adding value through quality links that helps you establish an authority in your target niche is a terrific strategy.

Having said that, the trend towards link building is now more long-term, so having links from sites significant to your industry and referral traffic will be very worthwhile in the near future.

Mobile Optimisation

Since 2015, online searches via mobile devices has surpassed that from computers, so Google has made it clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has publicised that they are experimenting with mobile-first indexing, which clearly signifies that mobile optimisation will be prioritised in the coming year. If your website hasn’t already been optimised for mobile devices, now is undoubtedly the time to start!

Accelerated Mobile Pages

Website loading speeds play an indispensable role in SERP listings, and Google’s search results algorithm will unquestionably favour those with quicker speeds. As a matter of fact, Google has crafted an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times quicker than standard pages, and uses only 10% of the data in doing so!

While AMP is not directly related to SERP listings yet, it will influence other areas closely related to Google’s search results algorithm, such as bounce rate and session duration of users. AMP can be simply installed into HTML or JavaScript code, though plugins will be needed for content management systems like Drupal and WordPress.

How To Work On SEO For Your Website in 2018

While more traditional SEO techniques such as link building will still be useful in 2018, there are other surfacing trends that Google is prioritising in the future which may considerably evolve the practice of SEO. It’s clear that SEO is already changing to keep up with changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and implementing strategies now, your website will be optimised and ready to receive targeted consumers from higher SERP listings.

If you have any inquiries or concerns about how you can optimise your website to adapt to the latest SEO trends, reach out to Internet Marketing Experts Hobart on 1300 595 013, or visit their website for further information: http://www.internetmarketingexpertshobart.com.au

 

Why You Should Have A WordPress Site

So, you’ve got an amazing business idea and you’ve made up your mind that you’re going to construct and publish your own website. Well, as you most probably know, there are many factors to take into consideration. The design of the website, the images you’re going to use, the content, the website architecture, the logos, the online store – the list goes on. But fundamentally, what’s most important when designing a new website is the platform you choose. There’s a range of website platforms available with an array of assorted features, targeting the entire spectrum of developers from beginners to specialists. You’ll ask for assistance on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can really be confusing to weigh the pro’s and con’s of each website platform and choose which is best for you. So, to save the time and arguments, the simple answer to this question is ‘WordPress’. The following article will offer five strong arguments as to why WordPress is the best platform to use, whatever your website development skills and abilities.

 

WordPress is simple to use and manage

 

WordPress is extremely easy to use so you don’t need to be a specialist HTML coder to build a practical and powerful website. The installation process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to stress about not taking advantage of all the newest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is exceptionally SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is a very important factor to any website so having in-built features that seamlessly make your website SEO-friendly is priceless. WordPress coding is standard compliance, top quality, and produces semantic mark-up which makes your site considerably attractive to search engines. There are also a selection of free plugins that you can install which will make your website even more SEO-friendly, but we’ll talk about WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to create any sort of website you want. WordPress is also open source which means that the source code is attainable for anyone to modify, edit and create different themes and plugins with a range of features and publish these to the community. Presently, there are in excess of 2,600 WordPress themes and over 3,100 different free plugins available for use. Considering that WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any queries or issues about anything WordPress related, there are virtually thousands of people willing to help.

 

WordPress is mobile friendly

 

Due to the increasing use of mobile phones for internet usage, it’s very important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Luckily most WordPress themes are designed to be mobile responsive, meaning that irrespective of what device your customers are using, WordPress websites will systematically change the appearance of your website to suit. WordPress also lets you to work on both of your mobile website and PC website independently, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

These days, website security is extremely important so of course WordPress has high security standards. Almost one-quarter of websites are produced on WordPress so hackers are continually trying to find ways to compromise them. WordPress is well aware of this so has created a series of security features which prevents any malicious attacks by publishing regular updates that neutralises these threats. Always remember, it’s also imperative for you to be using a secure device when accessing your WordPress account, so make sure that you use standard security tools on your device and only acquire legitimate plugins from trusted providers.

 

As you can see, WordPress has a range of excellent features that simply make it the best website platform on the market today. Although there are a lot of other reasons why WordPress is a great choice for your website, this article just focuses on 5 of these: WordPress is particularly user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to build a reliable and powerful website? If you have any queries about how you can further optimise your website, talk to the team at Internet Marketing Experts Hobart on 1300 595 013 or visit their website: http://www.internetmarketingexpertshobart.com.au

Top Tips For The best Email Sequences

Having worked as a sales rep for a variety of tech start-ups, I can’t even begin to explain the value of sending email sequences that sell. Automated emails are fantastic because they substantially reduce the workload for a sales rep, nonetheless these days, everyone can identify with discovering a variety of email sequences lurking in their inbox on a daily basis that just agitate us because we have to click two buttons to get rid of them!

Not enough business owners invest the time and effort in designing useful email sequences that effectively sell their product. Producing convincing email sequences is both a science and an art, and if done effectively, can produce amazing results. Having hundreds of potential customers on an email list isn’t going to deliver any income if you can’t sell your product. So, here’s 4 tips on how to produce a great email sequence that will convert your leads into sales.

Tip 1 – First Impressions Count

The age old saying ‘make a good first impression’ is very applicable when it relates to email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will encounter so if it’s not appealing enough, they simply won’t open it. Obviously, the subject lines of an email are paramount when it comes to conversion rates. Here are a few statistics which emphasises their importance:

One-third of email recipients will open an email based exclusively on the subject line

Almost 70% of email recipients will ascertain if an email is spam based upon the subject line

40% of emails are opened on mobile devices first, and the standard mobile screen can only fit between four to seven words in the subject line.

The secret to prosperous subject lines is solving your prospects problems in as little words as possible. As an example, effective subject lines include, “Common questions about university”, “Common questions about home loans”, etc. Think of your prospects problems and target your subject lines to solve that problem concisely. You can keep track of your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

Tip 2 – Write Well-Crafted Content

After a recipient has opened an email, it’s vital that you deliver a value proposition in the context of their problem as soon as possible. Forget beginning the email with your name and job role; you want to give your recipients a good reason to continue reading the email. Therefore, start your email with some info they can relate to, like company news or their response to an event via Facebook or an online article, and then get into the value proposition in the second & third sentences.

Your value proposition should be constructed like this:.

I have an idea about [problem/pain-point] and I’d love to have a minute to talk to you about [solution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to talk more about it, let me know.

I recently collaborated with another organisation with [positive benefit]. Is this something that would be valuable for [company name]?

It’s important that you get to the point swiftly and keep the content focused on the needs of your prospect.

Tip 3 – Scrap the mundane ‘Welcome Email’

If a prospect has shown interest in your service or products, why waste both of your time with a welcome email that has no value or offerings? It’s essentially dead-wood and if you’re going to send a welcome email, make sure that you utilise a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

Tip 4 – Always Be Helpful

The fact of the matter is that even an exceptional first email may not get a reaction from the recipient. It’s understandable; people are busy and have priorities, so I strongly recommend sending two or three follow-up emails as part of your email sequence. It’s easy to forget about an email that you’re interested in, but a terrific follow-up email will remind them that you’re here to help them in whatever problem they have. You should make sure that your follow-up emails also incorporates your value propositions, and additional information that is helpful to the recipient in solving their problems. Again, HubSpot Sales will track which emails are opened and which links are clicked so I strongly encourage using this application to aid you with your email sequences.

The value of creating effective and actionable email sequences can have a powerful affect on your conversion rates and sales. There are many variables that you ought to consider when crafting your email sequences, but this article showcases the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly worthwhile in consulting with digital marketing professionals that can help you. Talk to the team at Internet Marketing Experts Hobart today on 1300 595 013 or visit their website: http://www.internetmarketingexpertshobart.com.au.