Top Tips For The best Email Sequences
Having worked as a sales rep for a variety of tech start-ups, I can’t even begin to explain the value of sending email sequences that sell. Automated emails are fantastic because they substantially reduce the workload for a sales rep, nonetheless these days, everyone can identify with discovering a variety of email sequences lurking in their inbox on a daily basis that just agitate us because we have to click two buttons to get rid of them!
Not enough business owners invest the time and effort in designing useful email sequences that effectively sell their product. Producing convincing email sequences is both a science and an art, and if done effectively, can produce amazing results. Having hundreds of potential customers on an email list isn’t going to deliver any income if you can’t sell your product. So, here’s 4 tips on how to produce a great email sequence that will convert your leads into sales.
Tip 1 – First Impressions Count
The age old saying ‘make a good first impression’ is very applicable when it relates to email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will encounter so if it’s not appealing enough, they simply won’t open it. Obviously, the subject lines of an email are paramount when it comes to conversion rates. Here are a few statistics which emphasises their importance:
One-third of email recipients will open an email based exclusively on the subject line
Almost 70% of email recipients will ascertain if an email is spam based upon the subject line
40% of emails are opened on mobile devices first, and the standard mobile screen can only fit between four to seven words in the subject line.
The secret to prosperous subject lines is solving your prospects problems in as little words as possible. As an example, effective subject lines include, “Common questions about university”, “Common questions about home loans”, etc. Think of your prospects problems and target your subject lines to solve that problem concisely. You can keep track of your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).
Tip 2 – Write Well-Crafted Content
After a recipient has opened an email, it’s vital that you deliver a value proposition in the context of their problem as soon as possible. Forget beginning the email with your name and job role; you want to give your recipients a good reason to continue reading the email. Therefore, start your email with some info they can relate to, like company news or their response to an event via Facebook or an online article, and then get into the value proposition in the second & third sentences.
Your value proposition should be constructed like this:.
I have an idea about [problem/pain-point] and I’d love to have a minute to talk to you about [solution].
Here’s some preliminary information [link to helpful content] and if you ‘d like to talk more about it, let me know.
I recently collaborated with another organisation with [positive benefit]. Is this something that would be valuable for [company name]?
It’s important that you get to the point swiftly and keep the content focused on the needs of your prospect.
Tip 3 – Scrap the mundane ‘Welcome Email’
If a prospect has shown interest in your service or products, why waste both of your time with a welcome email that has no value or offerings? It’s essentially dead-wood and if you’re going to send a welcome email, make sure that you utilise a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).
Tip 4 – Always Be Helpful
The fact of the matter is that even an exceptional first email may not get a reaction from the recipient. It’s understandable; people are busy and have priorities, so I strongly recommend sending two or three follow-up emails as part of your email sequence. It’s easy to forget about an email that you’re interested in, but a terrific follow-up email will remind them that you’re here to help them in whatever problem they have. You should make sure that your follow-up emails also incorporates your value propositions, and additional information that is helpful to the recipient in solving their problems. Again, HubSpot Sales will track which emails are opened and which links are clicked so I strongly encourage using this application to aid you with your email sequences.
The value of creating effective and actionable email sequences can have a powerful affect on your conversion rates and sales. There are many variables that you ought to consider when crafting your email sequences, but this article showcases the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly worthwhile in consulting with digital marketing professionals that can help you. Talk to the team at Internet Marketing Experts Hobart today on 1300 595 013 or visit their website: http://www.internetmarketingexpertshobart.com.au.