Author: Charles (Page 3)

How To Recover From A Social Media Blunder

SEO Internet Marketing, Digital SEO Marketing, Internet Marketing Experts Hobart	, SEO Company Hobart, SEO Services Hobart

There’s no doubt that social media is a big component of online marketing strategies for many companies. Having over 1 billion users on Facebook alone provides massive opportunities for business in a variety of different ways. Obviously, advertising is the largest opportunity for businesses, but there’s also a great opportunity for businesses to connect with their customers on a personal level via various social media platforms. Customers can share all their feedback via a company’s social media account; the good, the bad, and the ugly. So ultimately, there’s going to be a lot of social media fails when companies reply to customer’s feedback online.

 

The dilemma here is that anything you upload on the internet, stays on the internet, so it’s imperative that sufficient time is spent in presenting accurate and fitting responses to customers via social media. At the same time though, there’s always going to be some newsworthy controversy. If social media fails aren’t controlled properly, they can significantly tarnish a brand’s image and can even put a company into crisis mode in just a few minutes. So here’s a brief overview of how your company can rebound from social media blunders with minimal damage to your brand and image.

 

Have a sense of humour

 

When innocent social media fails transpire, making a joke of the predicament by using some quick wit is one of the best solutions. Most of the time, shedding some humour so everyone has a laugh is the internet version of almost tripping on the pavement and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that experience high volumes of interactions, including likes, comments and replies, so it’s possible to transform a basic blunder into greater exposure and a wider target audience, all from a basic mistake!

 

React immediately

 

No matter what the type of social media fail, the quicker you react, the better your outcome will be. In today’s digital world, controversial news spreads like wildfire, so it’s important that you accept your mistake, sincerely apologise then accurately specify the next steps you will be taking to rectify the situation. Simply ignoring the blunder can have harmful outcomes and the longer it takes you to act, the more momentum your social media fail will be gaining and the tougher it will be to remedy.

 

Be honest

 

It’s critical that you are honest about your mistake and the steps you’re taking to remedy the problem. There’s no point arguing with your customers if you’re the one who has made the oversight! If you blatantly lie about the length of time it will take for your servers to be back online or how long before new stock arrives, it’s only going to hurt your brand and reputation by further annoying your customers. Moreover, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making yet another mistake! These days, honesty is refreshing and lies only intensify which can potentially turn your blunder into a disaster.

 

Keep moving forward

 

Social media blunders, even crises, does not define a brand so once you’ve rectified the situation as best you can, keep moving forward with business as usual. Provided you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is far better than dwelling on the situation. You’ll have to put procedures in place to reduce the chances of such fails arising again, and this will only strengthen your social media team with more experience. Social media mistakes are like a wake-up call, and in some situations, you may realise ways to improve your product’s or brand’s image because of your mistake. But whatever you do, don’t shy away from your social media’s initiatives. There’ll always be another businesses social media blunder to hear about tomorrow!

 

Social media is a powerful force in today’s society and companies are capitalising on the many opportunities it presents. Being able to communicate with your customers on a personal level is amazing, and you have to be prepared for social media blunders because they will occur at some point or another. This article discusses some key ways to recover from social media fails, including using humour, responding fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need assistance before things get out of hand, talk to digital marketing experts who will be able to assist you promptly and proficiently. Contact the team at Internet Marketing Experts Hobart on 1300 595 013 or visit their website: http://www.internetmarketingexpertshobart.com.au

 

An SEO Quick Fix Guide You Can Do TODAY

SEO Internet Marketing, Digital SEO Marketing, Internet Marketing Experts Hobart	, SEO Company Hobart, SEO Services Hobart

SEO is viewed by many to be a magical creature with marvelous powers. Understanding clearly how SEO works and all the various ways to enhance your website’s SEO score can be particularly strenuous and time-consuming. Yet, it is a vital element of any online marketing plan and will practically make or break a firm in some sectors. Many industry experts consider SEO to be among the most productive forms of advertising, so consistently improving your SEO should be a priority if you wish to increase your website visits and revenue.

 

It’s very tough to keep up to date with SEO best practices and standards because they change on a regular basis, so it’s encouraged that you seek specialist advice regarding your SEO and online marketing strategy. At the same time, there are some quick and easy ways that you can improve your SEO, even with even a basic level of IT understanding, so here is a quick guide on some helpful ways to improve your SEO today.

 

Content is King

 

When it relates to SEO, content is king. So, ensure you have high-quality, well-written and unique content that is relevant for your target audience. Updating your content regularly is also key so don’t leave your content untouched for years because there’s no need to update it. Integrating a blog into your website is always fantastic for SEO because new content is continually being added and search engines love spotting new content and will increase your rankings if this happens often.

 

Make sure You Have a Flat Website Architecture

 

Your website architecture is effectively the organisation of all the individual webpages on your website. A big component of SEO involves how user-friendly your website is, i.e. how easy users can browse your website to find the info they’re trying to find. It’s critical that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will acknowledge this and consequently improve your SEO score. Having a ‘flat’ website implies that you aren’t burying web pages within web pages. A good rule of thumb is to ensure that your most important web pages are less than three links from the homepage. If your website isn’t flat, then you can simply fix this by creating extra navigation menus or additional internal links.

 

Ensure You Have Accurate Meta Titles and Meta Descriptions

 

Meta titles and descriptions are significant components of your website’s content. Each of your web pages will have a meta title and meta description that is utilised by search engines to understand the content of each web page in determining the relevancy to a user’s search. Always remember, Google wants each user to have the best experience as possible, so it will rank the most relevant websites the highest.

 

Meta titles gives the user a brief insight into the content of each web page to make sure that it is relevant. Each meta title should feature a primary and secondary keyword that is appropriate for that webpage, together with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no more than 60 characters, or Google will trim your meta title which looks messy and unprofessional. Having high-quality and meta titles are necessary in optimising your web pages for SEO.

 

Meta descriptions are essentially condensed outlines of the content of the web page. Whilst meta descriptions don’t directly influence ranking algorithms, they are still significant as search engines will frequently use the summary in search results snippets when they believe a web page’s meta description accurately represents the content of the web page. Unique and accurate meta descriptions including keywords will help improve your click-through rates (CTR’s) and website visitors, which will ultimately lead to increased revenue. Meta descriptions should normally be between 150 and 160 characters in length.

 

Ensure You Have a Clean URL Structure

 

A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as basic and clean as possible. There should no unnecessary strings or parameters including key phrases in any of your URL’s. You can likely identify with this if you’ve ever clicked a very long hyperlink. If so, then you’ll probably agree that they look chaotic and unprofessional. If you’ve constructed your website using WordPress, then it will automatically create a simple and clean URL structure for you, so you don’t have to worry about it!

 

Moreover, if you’re using another website platform and you already have a well established website, it’s best to seek professional advice in relation to changing your URL structure because doing this means that you’ll lose all your links, and therefore your SEO value. Digital marketing experts will be able to change your URL structure and reduce the effect on your SEO score. If you find yourself in this position, then talk to the team at Internet Marketing Experts Hobart on 1300 595 013 or visit their website: http://www.internetmarketingexpertshobart.com.au

 

Why SEO Advertising Is Best For Your Business

SEO Internet Marketing, Digital SEO Marketing, Internet Marketing Experts Hobart	, SEO Company Hobart, SEO Services Hobart

Search Engine Optimisation (SEO) has changed quickly over past 10 years, even to the point where the name SEO is now confusing and regularly misinterpreted by many. In the past, SEO advertising was considered to be an imperative element of a successful marketing plan for businesses of all sizes. But in these times, the phrase is so misconceived that the practice has been commonly devalued. As opposed to encouraging more clients to a website via organic traffic, an increasing number of firms are relying on paid advertising because it’s a lot easier and less time consuming.

 

This article will explain why SEO advertising is still the best marketing outlet that can attract useful leads and customers to your firm. Similar to any marketing strategy, SEO advertising isn’t a quick-fix but a timely process that creates greater visibility, web traffic, ROI, and supplies trustworthy insights into consumer behaviour.

 

  1. Increased Visibility and Traffic

 

An effective SEO strategy is designed to increase the visibility of your website, consequently increasing the quantity of website visits and sales. If you are ranked on the first page of Google search results, think about it as having a business in the centre of George Street, except without the expensive rent! What’s better is that those individuals who visit your website are generally well-informed, qualified leads that are presently looking for your products or services. The time and money it takes to convert these leads are subsequently noticeably reduced.

 

  1. Measurable Results

 

A huge advantage for SEO advertising is that you can measure your results and have a better understanding of techniques to enhance your marketing efforts. In traditional marketing, such as TV and radio, you simply cannot accurately assess the performance of your marketing campaigns. SEO advertising equips firms by presenting invaluable statistics such as click-through-rates, conversion rates, length of visits and location.

 

Alongside this, your SEO investment will attract only targeted, qualified leads to your company; people that are actively searching for your products or services. TV and radio advertising may reach more individuals, but how many of those consumers are truly interested in your products or services? With SEO advertising, less of your marketing budget is misused and you can customize your campaigns based upon real-time feedback and results.

 

  1. Cost Efficient

 

An usual argument against SEO marketing is that SEO advertising is costly, however this is definitely not the case. The fact of the matter is that compared to the costs of other kinds of online marketing such as PPC, social media marketing, or purchasing leads, SEO advertising supplies you with outstanding ROI. Even though Pay Per Click has the ability to drive more earnings, your organic SEO continues to be the cornerstone of your online presence.

 

The question should actually be, can you afford to have poor SEO advertising? If customers are looking for your brand online but they simply cannot find you, your competitors are winning and the lasting consequences can be significantly harmful.

 

  1. Search Engines are Becoming More Popular

 

A current study revealed that between 80 and 90% of shoppers will now check out online reviews before purchasing, whether online or in person. With this figure only escalating with additional advances in technology, it won’t take long before everyone is shopping for products and services on the internet.

 

Furthermore, it is anticipated that 2017 will be the year that website traffic derived from mobile devices will surpass traditional desktop devices. This paves the way for further SEO customisation, like local search optimisation, which makes it even more convenient for consumers to use. If your company does not have an effective SEO advertising strategy, your customers will not have the ability to locate you using their desired means, and possible sales will definitely go to your competitors instead.

 

  1. Customer Insight

 

With the help of Google, all web traffic is recorded and monitored. The data and statistics stemmed from this traffic provides firms with reliable info relating to their customer behaviour – the way they search, their keywords, the language they use, the sort of device they use, and even where they live. This information is incredibly valuable since it allows companies to make well-informed decisions about their marketing techniques and strategies, both online and offline.

 

Now that you realize why SEO advertising is the best marketing technique, it’s time to put your SEO strategy into action. Remember that it can take a bit of time to enjoy the results, so if you’d like to talk to a trustworthy SEO advertising agency who can assist you with your marketing needs, contact Internet Marketing Experts Hobart on 1300 595 013 or visit http://www.internetmarketingexpertshobart.com.au

 

The Greatest Tutorial to Keyword Research and Planning

SEO Internet Marketing, Digital SEO Marketing, Internet Marketing Experts Hobart	, SEO Company Hobart, SEO Services Hobart

Market research is one of the most important sources that a marketer can employ to discover information that will help in your SEO advertising and the capability to sell a product or service. In the world wide web, we refer to market research as ‘keyword research’– using data to persuade your target audience to explore your website.

 

Keywords pretty much summarise the essence of your web pages in a handful of words. Simply because there are several ways to say the same thing, marketers apply keyword research to assist them to make conclusions based on buyer and competitive data, in lieu of just guessing. This article will present to you how to execute keyword research in a relatively simple and accessible way.

 

How to perform keyword research?

 

There are six imperative procedures to follow when undertaking keyword research. The ultimate purpose is to acquire a list of extremely targeted keyword phrases that summarize your website content accurately. Let’s look at this approach in more detail.

 

Brainstorming

 

Begin developing a list of words and phrases that you think your target market would use to characterize your products or services. Think about how your customers would discover you on the internet. What sort of stems, such as ‘How to’ or ‘Where can I’ would they use and what about local modifiers such as ‘Brisbane’ or ‘Australia’? Would your consumers use modifiers such as ‘free’?

 

As you can understand there are numerous variables to take into account, however, the most important part is to think similar to an ordinary consumer and how they would go about searching for your products or services.

 

Using a research tool

 

Utilising a keyword research tool to extract your keyword data will enable you to ascertain which phrases have the finest combination of demand, relevance and attainability. All of this can be done with Google AdWords Keyword Planner, however, paid tools such as WordTracker provide more sophisticated insights into competitive analysis, together with additional data from Bing and Yahoo! search engines.

 

In the Google Keyword Planner, for instance, use the first option on the home page, ‘search for keyword and ad group ideas’. This method will provide you with distinct match search results and keyword suggestions, delivering you relevant information on the popularity of your keyword phrases as you’ve entered them.

 

Refining your keywords list

 

Since Google Keyword Planner is designed to assist with Google Ads, your end results will be divided into two sections: Ad group ideas, and Keyword ideas. Click on the Keyword ideas tab to observe a comprehensive list of keyword recommendations categorized by monthly average searches.

 

Nearly all research tools will give you suggested keyword phrases very similar to your originals, however, they provide you with valued insights into the precise language your target market makes use of to look for your products or services. These insights can assist you in creating and refining your keywords list, along with helping you with your product and content roadmaps.

 

Verifying keyword relevance

 

Now, you’re going to have an enormous list of keywords so it’s critical that you sort through this list using relevance as the essential criteria. This means keywords that directly illustrate your products or services or the content of your landing page. If a phrase does not describe your content concisely and accurately, merely remove them. Don’t seek to trick Google, or your buyers, by using loosely relevant keywords.

 

Verifying keyword demands

 

Whether you’re an SEO advertising expert or a local business owner doing it yourself, you will be in a position to calculate the demand of a keyword phrase by examining the average monthly searches in Google Keyword Planner. A large search volume signifies that not only is a certain phrase very popular, but that right now, this is the precise language that customers are choosing to find your products or services. Using keyword phrases in high demand will optimise your web page because Google will find your content remarkably accurate.

 

It is always best to utilize a combination of long-tail keywords (very specific, low demand), and general keywords (high demand), to ensure you reach each of your target market’s preferences.

 

Competitive Analysis

 

Now that you understand your keyword relevance and demand, it’s important to examine what your competitors are doing. Do a search for a keyword in your refined list. If you see results for similar products and services, or highly competitive brands, then this is terrific! Analyse the sort of language the top results are choosing, and strive to discover weak factors in their web pages so you can improve yours. It’s crucial to obtain a complete idea of where you stand with your competitors. You do not have to be the leading search result to succeed, you simply need to be competitive.

 

Your keyword research does not have to take up too much time and effort. But when there are more crucial things on your plate, it’s time to call in the experts. If you’re looking for an SEO advertising agency to aid you with your keyword research planning, contact Internet Marketing Experts Hobart on 1300 595 013 or visit http://www.internetmarketingexpertshobart.com.au

 

How To Write Great Content – Fast

SEO Internet Marketing, Digital SEO Marketing, Internet Marketing Experts Hobart	, SEO Company Hobart, SEO Services Hobart

Blogging is among the most effective SEO and online marketing strategies that a company can make use of. The value of developing quality and eloquent blogs regularly are largely underrated. Think about some of the following statistics:

 

Blogging generates 55% more website visitors

 

Blogging produces 97% more inbound links and 126% more leads

 

Blogging generates 434% more indexed pages in search engines

 

With all the SEO and online marketing rewards, there’s no secret why there are countless online blogs nowadays. Producing useful content on a regular basis has become more valued than ever. So how do bloggers generate quality content fast? This article aims to show you how.

 

Utilize Templates

 

There is virtually nothing worse than looking at a blank page and not realising where to start. One simple solution to this plaguing problem is to make use of templates. There’s a reason why professional online marketing and digital agencies utilize templates– because they do the job!

 

There is only a small number of different blog types– How to, essay, review, interview, etc. Having a standard template for various blog types is an useful way to refrain from hours of procrastination. Templates give you the framework for developing an article, making it possible for you to commence any place you prefer. You do not have to devote hours building complex templates for each blog type. Merely spend an hour tomorrow building templates for every blog type and see how it works for you.

 

When new ideas strike, write them down!

 

Undoubtedly, the most troublesome aspect of writing is coming up with a good idea. Sitting down and attempting to develop new ideas can be a painful process. It is never simple to come up with ideas under pressure, but when you’re in the shower or trying to sleep, they never appear to cease! It’s common for ideas to come at odd times, so when they do, write them down. You don’t have to keep a pen and paper in your bag always. There are several apps that are convenient and simple to work with.

 

Apple Notes – for those with an iPhone, this is a built-in application that also syncs with your iMac.

 

Evernote – a reliable app that you can use on your phone or computer, which also syncs with both devices.

 

Springpad – If you prefer to use a wide range of multimedia for example, audio, video or picture notes, this app will be ideal for you.

 

Write in your own voice

 

Among the biggest secrets of proficient writers is to write in one’s own voice. A large number of writers make this simple error for quite a few reasons– they may not be confident enough or they may believe a different voice appears more powerful. The fact of the matter is that everybody has their own distinct style and tone.

 

When you attempt to write in someone else’s voice, it just does not sound natural and takes a sizable amount of time to make it sound authentic. Various writers may also aim to twist or redefine their own style, eager to sound more like their favourite writers. But this is merely swimming against the current. Search for your own voice, use an interesting tone and you will write far better content a lot quicker.

 

Eliminate distractions

 

Writing takes a considerable amount of brain power, so it’s easy to give into temptations such as Facebook, Twitter or TV now and then. Locate a quiet place without distractions and you will be surprised at how much better and faster you’ll write. Distractions not only take up time, but they make it more difficult for you to begin writing again, creating an ineffective cycle that is tough to stop.

 

In the event that you can’t avoid background noise like myself (wife and three kids at home), consider listening to some music that can help drown out the noise. Or possibly take your work elsewhere, like a library or café, to make it a lot easier to focus.

 

Write the Introduction Last

 

My personal favourite suggestion is to write the introduction last! The introduction is commonly the most crucial and time-consuming part of the writing process. It introduces the ideas, arguments and direction of the rest of the piece, so it is always beneficial to write it last. You may discover additional ideas when writing the bulk of your article, so you can save a considerable amount of time editing by simply leaving the intro to the end.

 

If you adhere to these steps, I’m positive you’ll find that your writing quality and speed will improve notably. Despite this, time pressures sometimes make it too complicated for you to maintain a regular blog. In these cases, why not outsource to a digital agency or online marketing company? You will find that the costs of doing this will be worth the SEO improvements. For a trusted and trusted digital agency who can assist you with your writing necessities, contact Internet Marketing Experts Hobart on 1300 595 013 or visit http://www.internetmarketingexpertshobart.com.au