There is a multitude of online marketing techniques that can assist websites in enhancing their traffic, conversion rates, and brand awareness. Among the best online marketing tactics is Search Engine Optimisation (SEO), where the aim is to optimise your website for Search Engines, both on-page and off-page, to improve your organic search results listings. While SEO has proved to be very successful, it takes a decent level of knowledge, time, and money to see fruition.
But what if you want to see results without delay? Whether your website has just been published or you’re a small business that can’t compete with the marketing budgets of nationwide competitors, Pay-Per-Click (PPC) advertising is an ideal tool that can assist you by positioning your ads in front of users who are proactively looking for your services or products.
In summary, PPC is an advertising model used to raise traffic to websites. Website owners develop ad campaigns with specific targeting metrics and essentially pay Search Engines each time their ad is clicked. PPC ads are commonly created through Google AdWords or Bing Ads and are placed at the top of SERP listings before any organic results. The rewards that many websites garner from this kind of advertising is invaluable, so here are the top benefits of PPC advertising for your company.
Among the top advantages of PPC advertising is the opportunity to assess and monitor your results in real-time. Regardless of whether you set your daily budget to $4 or $40, there are a collection of high level performance indicators that can be measured, such as impressions, clicks, cost-per-click, conversions, and ROI among others. These metrics makes it easy for website owners to effectively evaluate the success of their campaigns and quickly make adjustments where required to improve performance. In contrast to other advertising tools, PPC offers you the freedom to customise and track metrics in every campaign and monitor success based upon your advertising objectives.
PPC allows any kind of company to start their advertising efforts quickly and easily, without introducing too much risk with the capability to establish a maximum daily budget. While SEO is a very efficient strategy, it typically takes many months to see results so if you’re a new business that wishes to enhance traffic and brand awareness right away, PPC is ideal for you. Creating ad campaigns is all done from the PPC platform, allowing websites to cast a wide net to generate new leads and customers by exhibiting ads on top of SERP listings.
Highly Targeted Traffic
PPC advertising makes it possible for you to customise your campaigns so they only display to highly targeted customers. Google AdWords enables you to target customers based upon keywords, location, interests, and the times and days you wish to display them, allowing websites to spend their advertising budget only on their niche market. Websites can then review the metrics that were used in conversions and develop their future campaigns based upon this feedback. Advertisers often take a multi-layered approach to begin with and narrow down the specific metrics of a campaign that works best for their individual target market.
Having the capacity to export the results of an ad campaign and analyse various metrics provides websites with precious data which can be utilised in other marketing avenues. Along with this, websites can quickly learn about impression, click, and conversion data for each keyword or phrase used in their ad campaigns which significantly assists in their SEO endeavours. PPC also allows websites to explore data about their competitors by utilising third party tools like SpyFy and KeywordSpy, allowing them to create a profile of their competition and what market share is readily available.
As you can see, PPC is a very helpful marketing tool that is ideal for all kinds of companies. Not only are advertisers in complete control of their budget, target audience, and ad campaigns, the data obtained from real-time results presents invaluable feedback to improve future marketing efforts. The best aspect of PPC advertising is that there is very little risk involved with set daily budgets, so why not give it a go today?
If you need any help in designing your PPC ad campaigns, get in contact with Internet Marketing Experts Hobart on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertshobart.com.au