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Top Advantages of Pay-Per-Click (PPC) Advertising

SEO Internet Marketing, Digital SEO Marketing, Internet Marketing Experts Hobart	, SEO Company Hobart, SEO Services Hobart

There is a multitude of online marketing techniques that can assist websites in enhancing their traffic, conversion rates, and brand awareness. Among the best online marketing tactics is Search Engine Optimisation (SEO), where the aim is to optimise your website for Search Engines, both on-page and off-page, to improve your organic search results listings. While SEO has proved to be very successful, it takes a decent level of knowledge, time, and money to see fruition.

 

But what if you want to see results without delay? Whether your website has just been published or you’re a small business that can’t compete with the marketing budgets of nationwide competitors, Pay-Per-Click (PPC) advertising is an ideal tool that can assist you by positioning your ads in front of users who are proactively looking for your services or products.

 

In summary, PPC is an advertising model used to raise traffic to websites. Website owners develop ad campaigns with specific targeting metrics and essentially pay Search Engines each time their ad is clicked. PPC ads are commonly created through Google AdWords or Bing Ads and are placed at the top of SERP listings before any organic results. The rewards that many websites garner from this kind of advertising is invaluable, so here are the top benefits of PPC advertising for your company.

 

Measurable Results

Among the top advantages of PPC advertising is the opportunity to assess and monitor your results in real-time. Regardless of whether you set your daily budget to $4 or $40, there are a collection of high level performance indicators that can be measured, such as impressions, clicks, cost-per-click, conversions, and ROI among others. These metrics makes it easy for website owners to effectively evaluate the success of their campaigns and quickly make adjustments where required to improve performance. In contrast to other advertising tools, PPC offers you the freedom to customise and track metrics in every campaign and monitor success based upon your advertising objectives.

 

Fast Entry

PPC allows any kind of company to start their advertising efforts quickly and easily, without introducing too much risk with the capability to establish a maximum daily budget. While SEO is a very efficient strategy, it typically takes many months to see results so if you’re a new business that wishes to enhance traffic and brand awareness right away, PPC is ideal for you. Creating ad campaigns is all done from the PPC platform, allowing websites to cast a wide net to generate new leads and customers by exhibiting ads on top of SERP listings.

 

Highly Targeted Traffic

PPC advertising makes it possible for you to customise your campaigns so they only display to highly targeted customers. Google AdWords enables you to target customers based upon keywords, location, interests, and the times and days you wish to display them, allowing websites to spend their advertising budget only on their niche market. Websites can then review the metrics that were used in conversions and develop their future campaigns based upon this feedback. Advertisers often take a multi-layered approach to begin with and narrow down the specific metrics of a campaign that works best for their individual target market.

 

Valuable Data

Having the capacity to export the results of an ad campaign and analyse various metrics provides websites with precious data which can be utilised in other marketing avenues. Along with this, websites can quickly learn about impression, click, and conversion data for each keyword or phrase used in their ad campaigns which significantly assists in their SEO endeavours. PPC also allows websites to explore data about their competitors by utilising third party tools like SpyFy and KeywordSpy, allowing them to create a profile of their competition and what market share is readily available.

 

As you can see, PPC is a very helpful marketing tool that is ideal for all kinds of companies. Not only are advertisers in complete control of their budget, target audience, and ad campaigns, the data obtained from real-time results presents invaluable feedback to improve future marketing efforts. The best aspect of PPC advertising is that there is very little risk involved with set daily budgets, so why not give it a go today?

 

If you need any help in designing your PPC ad campaigns, get in contact with Internet Marketing Experts Hobart on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertshobart.com.au

 

This Is Why Your Content Marketing Isn’t Performing (And How You Can Fix It!)

SEO Internet Marketing, Digital SEO Marketing, Internet Marketing Experts Hobart	, SEO Company Hobart, SEO Services Hobart

In today’s competitive landscape of online marketing, there’s no doubt that content is king. Content is everywhere we look and people love consuming it! It should come as no surprise that content is at the core of almost all marketing strategies, with about 94% of small companies centralising their efforts on content marketing. Having said this, with nearly every businesses now focussing their marketing efforts on content, it’s becoming progressively tricky to stick out from the crowd and make your content marketing interesting and successful.

 

Have you attempted content marketing only to find that you’re not getting the desired outcomes? Well, you’re quite likely one of many organisations that are in the same boat. Don’t lose faith though, there’s no doubt that content marketing is one of the most beneficial ways of boosting your customer base. So, here are four reasons why your content marketing may not be working and most importantly, the best way to fix them!

 

  1. You don’t have a strategy

 

Like any investment, if you don’t have a strategy and set KPIs to measure results, how can you possibly improve? Putting up blogs and sending tweets are great, but if you don’t have any aims then you’re just aiming in the dark. To generate interesting content that users will engage with, you need to have a clearly-defined strategy that should be aligned with your business goals.

 

Regardless if you want to grow brand awareness, website traffic, or conversion rates, your strategy should incorporate KPIs coupled with short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your target audience, the purpose of your content, and the kind of content that will work best for you.

 

  1. Your content is not unique

 

With the massive number of online companies these days, it’s essential that your content is distinguishable from others. Too many businesses will generate content without examining the landscape and subsequently produce content that simply gets lost in the crowd. Your content should be exciting, stimulating, and most importantly, deliver value to readers by supplying solutions to typical pain-points in your niche. Alongside this, different types of content suit different communication techniques, so consider the most effective ways you can achieve this, either through infographics, videos, diagrams, or even just thought-provoking or exciting text.

 

  1. You don’t advertise your content

 

One of the biggest oversights that small businesses make with their content marketing is that they don’t actually market it! Even if you’ve created the most ground-breaking article the planet has ever seen, who will see it if they don’t know it exists? To flourish with your content marketing, it’s critical that you promote your content through all available avenues, including:

 

Social media (Facebook, Twitter, Reddit, Google+).

Email newsletters.

Adding internal links to your blog post.

Pitching to influencers and bloggers in your niche.

Submitting it as a guest post to bloggers in your industry.

Featuring links to your content when commenting on other forums and blogs.

 

  1. Your content is not search engine friendly.

 

Content represents a generous portion of your SEO, so it’s essential that your content is SEO friendly and never use black hat tactics to try to improve results. Keyword stuffing is a standard mistake that companies will make in their content creation, coupled with duplicate content, using the wrong keywords, and not optimising meta tags.

 

Do some groundwork to discover the most appropriate keywords that your target market would use to find your content. At the same time, use meta tags to your benefit to attract more users to your blog. Search engines always wish to deliver the best content to users, so if your content is intriguing then other sites will link to it, increasing the chances of securing more high-quality, trusted links from relevant businesses.

 

At the end of the day, there can be thousands of reasons why your content marketing isn’t giving you the intended results, however the above recommendations should address the majority of them. If you’re going to invest in content marketing, you can’t do it half-heartedly. Undertake as much research as you can about your target market, your competition, and your keywords, and generate meaningful content that your readers will naturally engage with.

 

If you’re about to give up on content marketing because of poor results, speak with Internet Marketing Experts Hobart who will be able to point you in the right direction. Phone 1300 595 013, or alternatively visit our website for additional information: http://www.internetmarketingexpertshobart.com.au

 

SEO Tactics To Abandon in 2018

SEO Internet Marketing, Digital SEO Marketing, Internet Marketing Experts Hobart	, SEO Company Hobart, SEO Services Hobart

In today’s competitive marketplace of digitalisation and globalisation, it’s crucial for firms to use online strategies and tactics that heighten their exposure to customers that are actively trying to finding their services or products. Search Engines are unquestionably the most influential programs that will affect your online visibility, and hence your website traffic, conversion rates, and inevitably success. Search Engine Optimisation (SEO), therefore, is used widely by most websites to grow their Search Engine rankings, otherwise known as ‘Search Engine Results Pages’ (SERPs).

 

SEO can be a remarkable investment that will raise your exposure and conversion rates, or if used improperly, can injure your rankings and visibility, thus having the opposite effect. The predicament with SEO is that its algorithm is perpetually changing, and most website owners don’t keep up to date with the most updated SEO trends. SEO techniques that worked in 2017 may not necessarily be successful this year, and popular SEO techniques from five years ago may result in your website being penalised today.

 

Rather than focusing on the top SEO techniques that website owners should be committing to, we’re instead going to analyse the top SEO tactics that will actually penalise your website and therefore should be entirely forgotten about in 2018.

 

  1. Keyword Stuffing

 

Keyword stuffing is a typical mistake that many website owners make to try to boost their SERP results. Keyword stuffing is basically the same as it sounds – adding as many keywords/phrases to a websites content or meta tags by any means possible. Search Engine spiders or crawlers can rapidly verify how many times a keyword has been utilised and will penalise websites for unnecessary keyword stuffing. Rather than keyword stuffing, website owners should centralise their efforts on the sub-topics and related information behind the keywords/phrases themselves.

 

  1. Aggressive Link Building

 

Link building has been an SEO tactic since the beginning of SEO, and its success as an SEO technique has advanced swiftly since then. Although link building remains one of the leading three SEO tactics in 2018, aggressive link building will certainly result in your website being penalised. Google weighs links highly as a ranking indicator since links are a public endorsement which correlates with valuable information on a website.

 

Aggressive link building takes place where links are extracted in an unnatural way. Examples of this is where links are situated in poor link directories, buying links, link schemes, and other spammy tactics. This SEO technique will result in penalties for a website and should be discontinued, instead being replaced with a link building strategy that is more user-focused and marketing based.

 

  1. Excessive Internal Links

 

One obsolete SEO technique that many individuals still consider to be effective is excessive internal links. There is a frequent misconception where websites which contain a large amount of links to other pages within the website will assist their SERP results. The objective in doing this is to boost a website’s backlink profile. This is definitely not accurate, as excessive internal links within your website will do more harm than good.

 

  1. Not Identifying Technical Issues

 

The backend of a website plays a substantial role in SEO, so it’s important not only to detect any technical problems that may hurt your SERP rankings, but also keep up to date with the latest best practices. As an example, Google has just published an update regarding SSL encryption, so if a website doesn’t satisfy this update now, it will be penalised. The most popular technical issues that hamper most websites today are:

 

Slow loading page times

Mobile errors

Duplicate content

Improper redirects

Unintentional blocked pages

 

  1. Not Optimising Images

 

One of the most ignored SEO tactic that will assist your SERP rankings are related to the images within a website. Optimising your website for image search is a wonderful way to enrich your SEO, and this can be done primarily with the image filename and alt attribute. For instance, rather than providing an image with a filename of home1.jpg, website owners should instead try to use a keyword that characterises the image. In addition, a common mistake with images is keyword stuffing the alt attribute.

 

There’s no question that an effective SEO strategy will enhance a website’s SERP rankings and exposure, however due to many websites abusing SEO tactics in years gone by, Search Engine’s SEO algorithms are frequently changing and it’s critical to keep up with these changes to thrive in today’s online marketplace. If you require any assistance with your SEO strategy, or simply haven’t updated your strategy in the last few years, talk to Internet Marketing Experts Hobart on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertshobart.com.au

 

An Idiots Guide To Twitter – What To Know and Understand

SEO Internet Marketing, Digital SEO Marketing, Internet Marketing Experts Hobart	, SEO Company Hobart, SEO Services Hobart

Are you new to social media and want to learn the essentials of one of the best platforms around the world? Well, you’ve come to the right place! Twitter is a social networking service where close to 330 million users socialise with one another through brief messages of up 280 characters. Today there’s over 6,000 tweets being sent through the internet every second, differing from simple text messages to videos, gifs, memes, images, and even more. Twitter is one of the most beloved social networking sites and is widely different to other social media giants like Facebook and Instagram.

Twitter is a platform where members publish a range of information; from news, politics, jokes, or just everyday thoughts about vague topics! As opposed to having a circle of friends like Facebook, Twitter is dependent on followers (not specifically friends) so not only can you connect with friends, but also your favourite politicians, journalists, and sport stars as well. Everything you upload on Twitter is accessible publicly for anyone to find, but don’t panic, you can quickly switch your preferences to private if you prefer to.

 

The first step in understanding Twitter is to be aware of the basic terms and slang used. The following lists the most customary vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another user

Feed – The list of tweets you’ll find on your homepage from people that you choose to follow

Handle – Your username

Mention (@) – A way of mentioning other users in a tweet (e.g. @EAGames). Any person mentioned in a tweet is informed, being an easy way to engage with other members publicly

Direct Message (DM) – A private message (280 characters) sent to another member. You can either elect to accept DM’s from all members or just members that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a conversation (e.g. #Vegans). You can search for tweets from all users that mention a certain hashtag by clicking on the hashtag itself.

Creating an Account

Creating an account is simple and easy, just download the app or go to www.twitter.com and click the signup button. The full name you insert will be your display name, but this can be modified as regularly as you like. Pick a username (or handle) so people can mention you by typing the @ symbol before your username. After you’ve entered your telephone number for verification purposes, chosen an avatar, and written a quick bio about yourself so others can see your passions and interests, you’re good to go!

Joining the Twittersphere

As detailed previously, Twitter isn’t about friending, it’s about following. Not only can you follow your buddies, but also any other identities of which you’re an enthusiast. Once you’ve registered, Twitter will provide a standard type of setup wizard to help you get started, for instance suggesting some users that you may have an interest in following. You can grant Twitter permission to check your contacts list to locate any of your friends that are currently using Twitter. Following friends and other users is incredibly simple, and once you’ve started following certain users, Twitter will continue to provide suggestions for other users to follow depending upon the types of users you’re already following. All the tweets of your followers will be visible in your Feed, so the more you follow, the more Tweets will appear in sequential order in your Feed.

Tweet Something

You can Tweet anything you like, so long as it observes Twitters rules and guidelines (https://help.twitter.com/en/rules-and-policies/twitter-rules). This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply click the ‘Compose New Tweet’ button and you can Tweet text, images, photos, videos, gifs – an entire range of different media that can be uploaded via your device. Keep in mind though, videos can only be up to 2 minutes and 20 seconds in length, however photos and images do not count towards your character limit, which is fantastic!

Once you understand the basics of Twitter, the world is practically at your fingertips! You can keep up to date with the latest trends, be the first to look at viral posts, and engage with your friends and favourite personalities in a simple and easy to use platform.

Once you’ve got the ball rolling, the rest will fall into place easily, so why join the Twittersphere today? If you need any assistance with getting started on Twitter, simply speak with Internet Marketing Experts Hobart on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertshobart.com.au

 

What Are The Key Organic SEO Ranking Elements For A Website?

SEO Internet Marketing, Digital SEO Marketing, Internet Marketing Experts Hobart	, SEO Company Hobart, SEO Services Hobart

 

If you’ve just published your first website and have an interest in the ways in which you can increase your organic search results, then you’re certainly on the path to success. SEO is one of the most successful marketing tools due to the fact that it helps you to get your message in front of possible consumers that are directly browsing for your services.

Regrettably, the answer isn’t very straightforward! Google’s search ranking algorithm is basically its secret to success, so it’s extraordinarily intricate and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Fortunately for you, not all variables are created equally, so you can concentrate on the most important variables that will have the biggest impact on your SERP listings.

It is imperative to recognise that the weight of each variable changes with time, so Google will place more importance on specific variables according to user behaviour and how Google feels it can maximise the user experience. With this being said, most of the top organic SEO ranking variables have been in the same spot for a number of years now, so understanding these top variables can give you a better understanding of how you can optimise your organic search results to grow customer engagement, website traffic, and ultimately sales.

  1. Content

A great emphasis is placed on content due to the fact that Google intends to rank the most relevant websites on top of its search results listings. The recent Hummingbird update allows Google to recognise a website’s content structure and how this content adds value to potential consumers, so developing quality content set in a natural tone will be remunerated with higher rankings. Including articles in your website such as intricate tutorials, guides, and how-to’s is a terrific start. At the same time, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has assessed the top 10 search results and uncovered that the top positions contain content that is about 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most crucial variables in SERP listings considering that the more links there are to your website from reputable sources, the more trusted your website is regarded. The other side of the coin rings true as well though, so beware not to generate links on spammy or uncredible websites or your rankings will go down! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google explains that backlinks will lose value in time as Google seeks out new ways to evaluate websites, but for the time being, link building is still the best indication of relevancy and credibility.

  1. Mobile Optimisation

With more users now searching from mobile devices than computers, there has been a substantial shift towards optimising your website for mobile devices. Google is presently experimenting with mobile-first indexing, which points out that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t currently mobile-friendly, you better make a start but beware not to release it until it’s 100% complete or you may be penalised. Page loading speed is a pivotal factor for mobile optimisation, so aim to have mobile pages loaded within two seconds to guarantee your website is genuinely ‘mobile-friendly’.

  1. Other Technical Factors

There are lots of other technical elements that will considerably alter your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong relationship between high ranking websites and those that are SSL encrypted (HTTPS), and this is very simple to install if you haven’t already done so. Additionally, make sure that your landing pages have a H1 or H2 heading in the source code, as this has been found to correlate with higher rankings. Other aspects such diverse and organic backlink anchor text and less on-page ads and pop-ups will also enhance your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is constantly adjusting, meaning that SEO techniques are always changing also. Even though there are over 200 variables in Google’s search ranking algorithm, Google has placed great emphasis in recent times on rich content, quality links, and a seamless mobile experience. Endeavouring to concentrate on all Google’s search ranking variables will prove to be fruitless, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you need any advice in the best ways to properly execute any of the above SEO methods, don’t hesitate to reach out to the digital marketing specialists at Internet Marketing Experts Hobart by phoning 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertshobart.com.au