SEO Advertising Hobart – What will 2016 hold for local business?
SEO Advertising in Hobart is an intricate task, and as we go into 2016, people are in a mindset where they reflect back on the year that was 2015, and try and determine what life holds in store for them next. This is of course, tough. You can never know what is around the corner, but if you determine the vital parts of the past and look for trends you can get a better understanding. This is specifically true for SEO. I would like to try and point out to you just some of the major trends that have been coming out in 2015 throughout the Hobart SEO sector and the globe. From this with any luck together we can try and find out where to focus our efforts, this will be especially helpful if you are a local Hobart business.
This is the major developing trend and it is going to keep increasing in importance. This means that if you are an Hobart company and you are looking for local users, then this is wonderful. Launching with the changes from Google Pigeon, we saw an emerging pattern that local Hobart searches were actually ranking higher than business with national headquarters, or even spots on the other side of town. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more taking into consideration the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also considering the My Business API as well as other things Google has been up to in 2015 will likely prove that they are spending more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be appearing even more in 2016, so watch out for them to help with your local search efforts.
Local-boosting tech patterns
There are a few technology areas which are swiftly growing in other countries and are beginning to emerge in Australia and it won’t be very long before they gain interest in Hobart.
Society is getting more and more used to lugging around less money and slimmer wallets. Especially with the global sweep (or swipe) of PayWave or PayPass over the past few years and other simple ‘contactless’ paying technologies we are shifting towards mobile wallets. This will mean 2 points for a local Hobart business. 1– you have to be paying attention to growing patterns, and make sure you have the capacity to actually let people pay– as an example, if you are yet to get a PayWave or RFID reader for your ship, then get one. And 2– you can start benefiting from the mobile nature of paying. This means advertising, coupons and other fantastic offers that you can send to people on their phones and therefore direct into their wallets.
Beacons are a thing that has had expanding use overseas and we are discovering them locally now too, but they are basically other ways of getting offers to people locally. It works through Bluetooth, or even a free Wi-Fi, and it basically provides information or a discount to people who connect or sign up to the Beacon. This means that customers at your Hobart store, or even roaming past the area will be given more enticement to actually enter the store and make a purchase. It’s a creative promotion tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and innovation changes this even further throughout the year.
We also will see even better use of apps. such as Snapchat and Periscope for imaginative ways such as advertising. This has been seen in America with national campaigns run by Dunkin’ Donuts and Taco Bell using these apps. It is amazing how individuals can keep reinventing ways to get their business out there, and the same may possibly be done for your local company in Hobart. Be creative and even explore what other individuals have done, especially when it comes to social media– if you see a little something you like, remember of it and find a way to combine a related idea into you own strategy.
My last pieces of parting advice– and these are things that you can possibly do right now, today– would be to sign up to an all new Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you don’t have for your business yet and start a new campaign to reach a new audience. As you reach new people, you will grow your recognition at a local Hobart level, and also boost your authority and perhaps even become an useful resource for people. This all goes to your local SEO efforts which are key in 2016. So you will most likely notice that the future actually looks good for Local businesses with trends and technology promoting even greater interaction at a ‘community’ level. This is great for Hobart businesses, and so I hope that you are as thrilled as I am. Keeping that in mind, if you are looking for more SEO advice, or are aiming to enhance your SEO efforts, then contact Internet Marketing Experts Hobart on 1300 595 013 or visit, www.internetmarketingexpertsHobart.com.au