An SEO Quick Fix Guide You Can Do TODAY
SEO is viewed by many to be a magical creature with marvelous powers. Understanding clearly how SEO works and all the various ways to enhance your website’s SEO score can be particularly strenuous and time-consuming. Yet, it is a vital element of any online marketing plan and will practically make or break a firm in some sectors. Many industry experts consider SEO to be among the most productive forms of advertising, so consistently improving your SEO should be a priority if you wish to increase your website visits and revenue.
It’s very tough to keep up to date with SEO best practices and standards because they change on a regular basis, so it’s encouraged that you seek specialist advice regarding your SEO and online marketing strategy. At the same time, there are some quick and easy ways that you can improve your SEO, even with even a basic level of IT understanding, so here is a quick guide on some helpful ways to improve your SEO today.
Content is King
When it relates to SEO, content is king. So, ensure you have high-quality, well-written and unique content that is relevant for your target audience. Updating your content regularly is also key so don’t leave your content untouched for years because there’s no need to update it. Integrating a blog into your website is always fantastic for SEO because new content is continually being added and search engines love spotting new content and will increase your rankings if this happens often.
Make sure You Have a Flat Website Architecture
Your website architecture is effectively the organisation of all the individual webpages on your website. A big component of SEO involves how user-friendly your website is, i.e. how easy users can browse your website to find the info they’re trying to find. It’s critical that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will acknowledge this and consequently improve your SEO score. Having a ‘flat’ website implies that you aren’t burying web pages within web pages. A good rule of thumb is to ensure that your most important web pages are less than three links from the homepage. If your website isn’t flat, then you can simply fix this by creating extra navigation menus or additional internal links.
Ensure You Have Accurate Meta Titles and Meta Descriptions
Meta titles and descriptions are significant components of your website’s content. Each of your web pages will have a meta title and meta description that is utilised by search engines to understand the content of each web page in determining the relevancy to a user’s search. Always remember, Google wants each user to have the best experience as possible, so it will rank the most relevant websites the highest.
Meta titles gives the user a brief insight into the content of each web page to make sure that it is relevant. Each meta title should feature a primary and secondary keyword that is appropriate for that webpage, together with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no more than 60 characters, or Google will trim your meta title which looks messy and unprofessional. Having high-quality and meta titles are necessary in optimising your web pages for SEO.
Meta descriptions are essentially condensed outlines of the content of the web page. Whilst meta descriptions don’t directly influence ranking algorithms, they are still significant as search engines will frequently use the summary in search results snippets when they believe a web page’s meta description accurately represents the content of the web page. Unique and accurate meta descriptions including keywords will help improve your click-through rates (CTR’s) and website visitors, which will ultimately lead to increased revenue. Meta descriptions should normally be between 150 and 160 characters in length.
Ensure You Have a Clean URL Structure
A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as basic and clean as possible. There should no unnecessary strings or parameters including key phrases in any of your URL’s. You can likely identify with this if you’ve ever clicked a very long hyperlink. If so, then you’ll probably agree that they look chaotic and unprofessional. If you’ve constructed your website using WordPress, then it will automatically create a simple and clean URL structure for you, so you don’t have to worry about it!
Moreover, if you’re using another website platform and you already have a well established website, it’s best to seek professional advice in relation to changing your URL structure because doing this means that you’ll lose all your links, and therefore your SEO value. Digital marketing experts will be able to change your URL structure and reduce the effect on your SEO score. If you find yourself in this position, then talk to the team at Internet Marketing Experts Hobart on 1300 595 013 or visit their website: http://www.internetmarketingexpertshobart.com.au