Google AdWords Management Hobart – Do people actually pay attention to your ads?
Google AdWords Management is an essential part in any SEO and Advertising and marketing campaign because if you just leave your ad alone after creating it, you will not be flexible enough to actually get the outcomes you are after.
Far too many companies simply mess around with Google AdWords, spend $5 on a pathetically created ad, and then leave it in the vain chance that it will create some new business for them. If you are a business in Hobart (or anywhere really) This is not what you want to be doing. So what should you be doing? Well I would like to talk you through 4 really basic ideas that will help you to visualise and keep an eye on a successful ad campaign.
True Meaning of AdWords – discovering all functions.
There are actually 2 versions of AdWords. It may seem a tad noticeable to you if you have used AdWords a few times, but for those of you just grazing the surface, you may not have realised it yet. So the first version is typical AdWords, and then there is AdWords express. If you are a local Hobart business then chances are that you would have been prompted at the start of signing up for AdWords to run a project through express (it assesses the size of your business from your web site and makes a recommendation) if this is the case, I would like you to find the regular AdWords and start making use of that because it is far more powerful and has amazing features like more specific targeting so you can reach your Hobart consumers more efficiently. And also the Keyword Planner tool (Found under the ‘tools’ section) which allows you to research keyword ideas. You can get standard AdWords by just looking for AdWords and following the prompts, but keep in mind that the two systems don’t share campaigns. This means that if you have launched an ad with Express, you won’t have the ability to see it in the other program.
$5 will hardly ever see any real results– and not just due to the fact that results cost more, but because you need to have a larger project so as to actually see the successful aspects, and the not-so-successful parts. A good way to find out a budget is to use the keyword planner tool. Look for a keyword that you want to use, and then use the spending plan slider to discover the rough cost that you should be aiming at. You will notice that there is a curve, – you typically want to try and find the point on the curve towards the top but in which the cost and reach is almost balanced. This will mean you will get the biggest reach for the most economic amount. At the end of the day though, in some cases you just have to consider how much you want to lose, and just need to take a bit of a gamble. Whether it is $50, $100 or $500, often in business you need to have a bit of a leap of faith to discover what will help you.
Monitoring your ad.
This is the step that far too many people disregard because they don’t realise that you get metrics from a campaign. You can in fact measure and watch to see the number of people interact with it, when this interaction happens, and the amount of money it is costing you each time. So why keep an eye on this? Well it will make sure that you are noticing what works for your ad, and also allow you to end it if it is just wasting money. My advice though would be to let the ad run for at minimum 5 days to let it settle into a routine– because sometimes ads will get a big rise at the start that gives you misleading assumptions about its effectiveness. So pay attention to it and don’t be afraid to start again with new plans.
So why should you trust my advice? I am actually the CEO of Internet Marketing Experts Hobart, and I have worked in this business extensively. I have started by operating a small business myself, and I have had to figure out how to use SEO and AdWords myself. And trust me, it took a lot of trial and error. I now run a really successful SEO agency that specialises in many areas including things like Google AdWords management. So If you are searching for more information about what to seek in a successful Google AdWords campaign, or wish to talk to an SEO agency to enhance your business even further, then call us on 1300 595 013 or visit our website: www.InternetMarketingExpertsHobart.com.au.