SEO Company Hobart – Beware the SEO Traps.
SEO Agencies in Hobart may all look the same, but if you develop enough knowledge you can protect yourself from falling into ploys.
Many years ago when I was discovering the value of SEO, I paid about $1,500 each month to one of the country’s best Online Marketing Companies. This particular firm was popular in the media as one of the swiftest growing businesses in the country. A real success story. After about 3-4 months they had my website ranking very high up on the first page of Google, throughout a range of keywords. I was excited and money began to come in every day from online sales. I remember asking the owner of the business one day what would happen if I quit paying the $1,500 per month. He replied, then you would go back to page 5 of Google and that would be the end for you. Not knowing too much at the time I remember feeling very uneasy about that idea, but the money was rolling is so hey, what was the concern? And I am sure that many Hobart business would definitely have done the same thing.
One day I will never forget I did my typical keyword search and my website was gone. I was no longer ranked 1st or 2nd – I was gone. In horror I clicked to page 2 and still nothing, then page 3, nothing. By then it felt like all the blood had left my body and I was in a state of shock. I don’t remember what page the website was on but it was horrible. In a state of panic I called my SEO Company and asked what the hell had gone on. They mentioned some form of a Google update and all their websites had lost rankings. Naturally, it wasn’t too much longer after that I stopped paying $1,500 per month to be on page 4. I felt I could deal with that page on my own.
For those of you from Hobart that know a bit concerning the history of SEO, my website had gone through a major Penguin update and my agency, who are no longer in business, had simply bought spammy links and bought traffic. It worked well for some time. They built a multi-million dollar business around it, but when Google altered the algorithm that was the end of that.
Even as a CEO of an SEO Company operating for Hobart, I am a fervent believer that if you must know the basics of SEO if you want to run a successful business. Yes you may approach an SEO Company, but if you physically don’t understand the basics or penalties and Google updates, then you may fall into a trap and be at the mercy of a dodgy agency that uses low-cost and outdated techniques. Even when you 100 % outsource your online marketing you still need to know what’s happening. Never forget that it’s your company, your livelihood.
Keeping that in mind, here are a number of questions for you to ask when seeking out a Hobart SEO Company.
- Does the SEO firm have the capability to do all aspects of web design and coding?
- Will they also analyse your competitors’ sites and businesses to establish which sites in your industry are doing well and why?
- Does the SEO company have content writers in-house?
- Does the SEO Company have a link strategy for your site?
- Does the SEO firm handle your social media strategy?
- Do they include AdWords/Pay Per Click (PPC) management as a section of their plan?
- Is the SEO Company seeking to understand your sales method?
- How do they handle coverage and communication?
- Do they advise you quick-fix promises?
If you are searching for a few suggestions and pieces of advice that will really help you to save some effort, time, and even a bit of money when it comes to choosing an SEO Company, then give us a call and we will answer all of your questions. Contact Internet Marketing Experts Hobart on 1300 595 013 or visit, www.internetmarketingexpertsHobart.com.au.