SEO Tactics To Abandon in 2018
In today’s competitive marketplace of digitalisation and globalisation, it’s crucial for firms to use online strategies and tactics that heighten their exposure to customers that are actively trying to finding their services or products. Search Engines are unquestionably the most influential programs that will affect your online visibility, and hence your website traffic, conversion rates, and inevitably success. Search Engine Optimisation (SEO), therefore, is used widely by most websites to grow their Search Engine rankings, otherwise known as ‘Search Engine Results Pages’ (SERPs).
SEO can be a remarkable investment that will raise your exposure and conversion rates, or if used improperly, can injure your rankings and visibility, thus having the opposite effect. The predicament with SEO is that its algorithm is perpetually changing, and most website owners don’t keep up to date with the most updated SEO trends. SEO techniques that worked in 2017 may not necessarily be successful this year, and popular SEO techniques from five years ago may result in your website being penalised today.
Rather than focusing on the top SEO techniques that website owners should be committing to, we’re instead going to analyse the top SEO tactics that will actually penalise your website and therefore should be entirely forgotten about in 2018.
- Keyword Stuffing
Keyword stuffing is a typical mistake that many website owners make to try to boost their SERP results. Keyword stuffing is basically the same as it sounds – adding as many keywords/phrases to a websites content or meta tags by any means possible. Search Engine spiders or crawlers can rapidly verify how many times a keyword has been utilised and will penalise websites for unnecessary keyword stuffing. Rather than keyword stuffing, website owners should centralise their efforts on the sub-topics and related information behind the keywords/phrases themselves.
- Aggressive Link Building
Link building has been an SEO tactic since the beginning of SEO, and its success as an SEO technique has advanced swiftly since then. Although link building remains one of the leading three SEO tactics in 2018, aggressive link building will certainly result in your website being penalised. Google weighs links highly as a ranking indicator since links are a public endorsement which correlates with valuable information on a website.
Aggressive link building takes place where links are extracted in an unnatural way. Examples of this is where links are situated in poor link directories, buying links, link schemes, and other spammy tactics. This SEO technique will result in penalties for a website and should be discontinued, instead being replaced with a link building strategy that is more user-focused and marketing based.
- Excessive Internal Links
One obsolete SEO technique that many individuals still consider to be effective is excessive internal links. There is a frequent misconception where websites which contain a large amount of links to other pages within the website will assist their SERP results. The objective in doing this is to boost a website’s backlink profile. This is definitely not accurate, as excessive internal links within your website will do more harm than good.
- Not Identifying Technical Issues
The backend of a website plays a substantial role in SEO, so it’s important not only to detect any technical problems that may hurt your SERP rankings, but also keep up to date with the latest best practices. As an example, Google has just published an update regarding SSL encryption, so if a website doesn’t satisfy this update now, it will be penalised. The most popular technical issues that hamper most websites today are:
Slow loading page times
Unintentional blocked pages
- Not Optimising Images
One of the most ignored SEO tactic that will assist your SERP rankings are related to the images within a website. Optimising your website for image search is a wonderful way to enrich your SEO, and this can be done primarily with the image filename and alt attribute. For instance, rather than providing an image with a filename of home1.jpg, website owners should instead try to use a keyword that characterises the image. In addition, a common mistake with images is keyword stuffing the alt attribute.
There’s no question that an effective SEO strategy will enhance a website’s SERP rankings and exposure, however due to many websites abusing SEO tactics in years gone by, Search Engine’s SEO algorithms are frequently changing and it’s critical to keep up with these changes to thrive in today’s online marketplace. If you require any assistance with your SEO strategy, or simply haven’t updated your strategy in the last few years, talk to Internet Marketing Experts Hobart on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertshobart.com.au